July 27th, 2015
Lead management, online marketing, market investigation, branding, corporate communications – with the broad range of marketing areas it can turn out to be quite challenging to find the perfect marketer for your business. And while larger enterprises have a whole team of specialists for each area, smaller companies are faced with the problem of finding a marketer that covers the whole spectrum of their marketing requirements. Let us point out what is really important by hiring a marketer!
Point 1 – You do not have to find an overall specialist! Instead, figure out what your company needs, what you want to focus. You want to attract more leads? Increase your market share? Or do you need a whole new marketing strategy? Only if you are clear about what you need, you will find the right marketer.
Point 2 – Expertise is an advantage, but no requirement. Of course, someone, who has already worked in the similar or same industry you are in, brings in valuable knowledge about products, your target group and the market. But this knowledge can be acquired within weeks, so this should not be a prerequisite for your future marketer.
Point 3 – Professional skills are an essential prerequisite, but so are personal abilities, such as the following. A marketer should know about the importance of customers for the business. He/she should be able to relate to the demands of their customers – not by identifying how the target group should be but by identifying how your target group is, thinks and demands. Furthermore, a marketer must bring in a deep understanding of the market, of your competitors, your products and brand. He/she must represent your company philosophy, understand and communicate the idea and value of your business and convey your company philosophy. Additionally, communication is highly important in marketing. To be convincing, you must be a good storyteller. Only if you know how to attract your target group, how to write persuasive content you will receive attention. Furthermore, besides the development and implementations of measures, the ability to set goals and measure developments and results is a must-have in marketing. A marketer should be able to evaluate and analyse marketing measures and react to results. A further ability a marketer should bring in is the willingness to learn. Marketing is constantly changing; there will always be new platforms and possibilities to reach your customers. That is why marketers should always be up to date about the latest trends and developments if they do not want to stay behind.
July 8th, 2015
With the trend towards online and mobile marketing, direct mail has taken a backseat in today’s advertising strategies. Rightly? Definitely no, as direct mail campaign can be an effective, tangible but often underestimated advertising measure.
Start with finding an engaging headline, one that triggers curiosity and convinces. People get overwhelmed with advertising and its promises today, so you have to stand out. If your headline convinces, also the rest of your mail will get attention. So take your time to gather ideas – the headline is the most crucial part of your whole campaign.
Furthermore, benefits are more convincing than features. Quality, reliability, usability and sustainability – that is what your customers are looking for. Make sure to point out your product’s benefits in the first paragraph of your copy to keep your leads interested. Thereby, be personal. Address your customers by name or for example include pictures of your company or employees.
An effective direct mail campaign should also include a direct call to action. “Call us today”, “Get a free quote” or “Come in and get more information” – encourage your customers to act. However, also make sure that there is an urge to act, for example by offering discounts, set a time limit, etc.
To make your campaign even more effective, combine it with other marketing measures. For example, provide more information to the campaign on your website, to drive more traffic to it. Or refer to your social media sites, blogs etc.
However, it is not enough to send out a mail on occasion. To implement a really successful campaign, you have to track your results. Phone your customers, ask if they have received your mail and give more information. Send out follow-up mails, but make sure not to use exactly the same copy. Get their attention, keep them interested and make your campaign in this way a success.
May 14th, 2015
Project losses, an unsteady market, delivery problems or technical failure, by planning a project or getting set for the coming business year lots of issues are taken in consideration. Certainly, a properly planned project will be accomplished successfully. However there are still lots of factors, which cannot or can hardly be planned. Even the slightest incident can have massive consequences. This is why a proper risk management plan is of concern for every business.
Thorough risk management starts with identification of your possible risks, because only if you know about them you have the possibility to counteract quickly and effectively. By researching, studying the past, reviewing successfully completed projects, surveying employees and market studies you are able to assess financial or strategic risks. How likely is the occurrence of this problem? What impact will it have on my business or the ongoing project? Develop strategies to minimize or even exclude those risks from the outset. For example, focus on collaboration with reliable suppliers, maintain a good business relationship and eliminate in this way delivery problems.
Work on solutions for potential risks, act rapidly and right way in an emergency to avoid losses. By dealing with these possible problems, you will be able to detect and solve them immediately. Furthermore it helps to improve your ability to make decisions and contributes to a better planning of projects. Working on your risk management not only reduces your risks, but also reveals chances – chances for a better performance, to save money and for improvement.
Risk management means intensive analysis and preparation – preparation, which can make the difference between failure and success.
April 21st, 2015
This will affect your Google ranking very soon.
Have us optimize your website for mobile now.
You haven’t thought about a mobile friendly website yet? Well, now is the right time to consider it!
Google now has announced what marketers have already expected – after labels, which have marked mobile friendly websites in search results. Google is now taking the next step: The mobile friendliness of a website will become an additional ranking factor for mobile searches and hence will significantly influence search queries and their results. April 21st is set as the deadline for this major change! Considering the increasing usage of mobile devices and thus their influence in our online behaviour, it is time to react, in order to stay relevant in mobile searches!
Small font, unsupported software (e.g. Flash), closely spaced links, or slow loading pages – these are just some of the points Google finds fault with. Avoid a possible loss of visitors and adjust your website with a responsive and properly configured website, adapted to every device.
Not sure if your website fulfills Google’s requirements? Reframe Marketing can help you get the most out of your mobile online presence and help build you a dynamic mobile website that will meet all criteria of mobile friendliness.
Improve your ranking, enhance your relevance and increase your website traffic!
Contact us today for a free consultation and find out if your website is mobile enough for Google’s ranking changes!
Read more about the upcoming changes in Google’s Webmaster Central Blog
April 7th, 2015
It is time for spring-cleaning in your marketing! Here are some tips and suggestions on what you should consider for your marketing in 2015 and some simple steps to easily boost your marketing success.
Data of customers, suppliers, products and processes – the importance of data analysis is increasing rapidly for small and medium-sized businesses. So it is time to get a good grasp on your business data, evaluate your company’s figures and draw new conclusions.
The understanding of business relevant information and the recognition of patterns enable you to draw exact inferences and make the right decisions for your company. With the information you can not only increase your customer attraction and improve your market position, but make your whole business process more efficient.
Read more about the importance of data analysis and on how we can help!
Take your time to evaluate ongoing advertising measures. Are they current? From websites to marketing documents, etc. – all these materials need a brushing up from time to time.
Start with your marketing materials layout! Does it look fresh and representative of the company? Or is it time for a redesign? What about the content? From the launch of a new product or changes in your company – verify that your company is looking the way it should. An up to date look alongside up to date content is most important for effective marketing. So, do not postpone any longer – take your time to clean up!
Read more about how we can help!
The importance of mobile devices is increasing rapidly. From browsing the internet, checking of emails to online shopping – our smartphone turns more and more into our personal assistant and will step by step replace our computers. Time to talk about mobile marketing!
Is my website mobile friendly – which means a simple page structure, easy navigation and quick to the point content? Are the social media buttons optimized for mobile devices to facilitate the sharing of your content? Is the design of your e-newsletter mobile friendly to avoid annoying zooming or a mixed up layout? Mobile marketing has become essential for effective marketing, not only to improve your online marketing and to expand your target group but also to stay relevant for search engines. Are you prepared for this key element of marketing?
Read more about the increasing need of mobile marketing and on how we can help!
Look forward to staying in touch!
April 1st, 2015
The usage of mobile devices is increasing constantly. According to a survey smartphones and tablets have already overtaken computers. This sets the trend for businesses! Apps, interactions with companies and also online shopping via mobile devices will become more and more important in the coming years. Mobile-friendliness is the key here!
What impact will this have on your business and what should be considered – read the complete article at Canadian’s Internet: http://canadiansinternet.com/canadians-use-mobile-more-than-computers-statistics-tips/
March 16th, 2015
Vast amounts of customer-, market- and business critical data are stored on servers of companies. Data mining is the solution to gain the highest values out of this information available. Data mining means the scanning and analysing of data to determine its value for the business. This could be around production, or sales and marketing information that can be utilized to the companies’ advantage in many different ways.
They help for example with:
- Defining customer profiles
- Market segmentation
- Market predictions
- Product placement
- Network analysis
- Optimisation of prices
But how can this information benefit my business process? Basically it can contribute to helping you with your decision making processes and providing insight. Among other benefits data mining can help you better understand your target group, to analyse their purchasing behaviour and to identify patterns. This way marketing can be adapted and become more focused. For example, by analysing your data you can ascertain which products are most likely to be purchased together as a bundle. With this knowledge you can make sure that these products are placed closer together. Besides, you can also filter out which factors are impact customer loyalty, what clients are looking for, and their reaction to it. In summary, data mining helps with understanding and identifying patterns and expectations and to adjust accordingly.
The advantages of data mining for businesses are various. It helps, for example with personalizing your marketing to clients. By understanding your customers behaviours you will be better able to address them.. The early on identification of trends helps you stay competitive and information about behaviour patterns will continue to help you with your daily and future decision making.
Data mining is becoming increasingly important with the Internet, which means it will take on a larger and larger role going forward in a company’s success.
February 24th, 2015
Marketing of most businesses concentrates on the promotion of products and services. Corporate design, web presence, folder, etc. should be distinctive and emphasize the uniqueness of a company. In fact, many of them do not think about the most unique of their business – their business story. Large companies and groups have already encountered it and promote their story in order to become more tangible. To be perceived as a person not as faceless company, is exactly the right way to stay in your customer’s mind.
Share your first steps as an entrepreneur. What has encouraged you to start a business? What inspires you? Give your customer an understanding about your values, your beliefs and the quality that distinguishes you. Build up trust in your team; trust in your company, your reliability, and the quality behind your products and services.
Talk about your successes. Show how you helped customers with their projects and how you even led demanding projects to success. Convey the impression that you are able to deal with challenges and that your customers can rely on you. Show that you care about them, that their benefits are of your utmost concern.
However, avoid exaggeration! To the contrary, also mention the failure and setbacks you experienced in the course of time. Failure belongs to entrepreneurship. To share them shows personality – to leave them out makes you implausible.
Furthermore, highlight your goals and vision. Let your customers take part in your plans. Businesses, which constantly develop and work on themselves show that they do not fear challenges and always strive to do their best.
Do not make the mistake to just talk about your products and services. Your clients want to hear YOUR story. Also, avoid too much technical jargon, which rather appears arrogant than competent.
The sharing of your personal business story gives you a distinguishing character. It brings your customers closer to your company and connects you “emotionally” with them.