Effective marketing tools for sharing your story

May 26th, 2015

Trust is the basis for a good business relationship. By telling your business story, by sharing your experiences and coped challenges you can gain the trust of your customers.
A perfect way to share these experiences is certainly through social media. Whether it is Twitter, Facebook, Google+, etc. social media is getting more and more popular. So publish your experiences, valuable information and tips. Interesting posts are likely to be shared, whereby possible new customers may become aware of you.

Besides, social media gives you the possibility to interact directly with your clients. Questions, comments, feedback – your customers will let you know immediately what they think about your story – and you have the opportunity to answer directly. Encourage your existing customers to follow you, to share their experiences with your company and become a part of your business story.

Today, most people inform themselves via internet about companies, their services and products. So make sure to integrate your business story in your web content. Customers do not just want to read about products and services, but they want to also read about the people behind it all.

Furthermore blogs and newsletters are an ideal medium to tell your story. Small anecdotes about your business experiences, challenges you have faced and helpful tips, how you have solved them can be perfectly integrated into blog posts and newsletters and make them more interesting, informative and personal. This applies not only for posts on your own blog, but also for comments on other established blogs. Share your expertise, interact and increase in this way your popularity.
Another way to share your know how are through presentations and seminars. Speak at events, schools, fairs; maybe even organize your own event. Talk, inform, give tips and build up contact and trust with your customers.

The Importance of Planning for and Managing Risks

May 14th, 2015

Project losses, an unsteady market, delivery problems or technical failure, by planning a project or getting set for the coming business year lots of issues are taken in consideration. Certainly, a properly planned project will be accomplished successfully. However there are still lots of factors, which cannot or can hardly be planned. Even the slightest incident can have massive consequences. This is why a proper risk management plan is of concern for every business.

Thorough risk management starts with identification of your possible risks, because only if you know about them you have the possibility to counteract quickly and effectively. By researching, studying the past, reviewing successfully completed projects, surveying employees and market studies you are able to assess financial or strategic risks. How likely is the occurrence of this problem? What impact will it have on my business or the ongoing project? Develop strategies to minimize or even exclude those risks from the outset. For example, focus on collaboration with reliable suppliers, maintain a good business relationship and eliminate in this way delivery problems.

Work on solutions for potential risks, act rapidly and right way in an emergency to avoid losses. By dealing with these possible problems, you will be able to detect and solve them immediately. Furthermore it helps to improve your ability to make decisions and contributes to a better planning of projects. Working on your risk management not only reduces your risks, but also reveals chances – chances for a better performance, to save money and for improvement.
Risk management means intensive analysis and preparation – preparation, which can make the difference between failure and success.

Is your website ready for mobile?

April 21st, 2015

This will affect your Google ranking very soon.
Have us optimize your website for mobile now.

 

You haven’t thought about a mobile friendly website yet? Well, now is the right time to consider it!

 

Google now has announced what marketers have already expected – after labels, which have marked mobile friendly websites in search results. Google is now taking the next step: The mobile friendliness of a website will become an additional ranking factor for mobile searches and hence will significantly influence search queries and their results. April 21st is set as the deadline for this major change! Considering the increasing usage of mobile devices and thus their influence in our online behaviour, it is time to react, in order to stay relevant in mobile searches!

 

Small font, unsupported software (e.g. Flash), closely spaced links, or slow loading pages – these are just some of the points Google finds fault with. Avoid a possible loss of visitors and adjust your website with a responsive and properly configured website, adapted to every device.

 

Not sure if your website fulfills Google’s requirements? Reframe Marketing can help you get the most out of your mobile online presence and help build you a dynamic mobile website that will meet all criteria of mobile friendliness.

 

Improve your ranking, enhance your relevance and increase your website traffic!

 

Contact us today for a free consultation and find out if your website is mobile enough for Google’s ranking changes!

 

Read more about the upcoming changes in Google’s Webmaster Central Blog

 

April 2015 Newsletter: Sort through, Dust off, Add new

April 7th, 2015

Dear Friends,

 

It is time for spring-cleaning in your marketing! Here are some tips and suggestions on what you should consider for your marketing in 2015 and some simple steps to easily boost your marketing success.

 

Sort through

Data of customers, suppliers, products and processes – the importance of data analysis is increasing rapidly for small and medium-sized businesses. So it is time to get a good grasp on your business data, evaluate your company’s figures and draw new conclusions.

 

The understanding of business relevant information and the recognition of patterns enable you to draw exact inferences and make the right decisions for your company. With the information you can not only increase your customer attraction and improve your market position, but make your whole business process more efficient.

Read more about the importance of data analysis and on how we can help!

 

Dust off

Take your time to evaluate ongoing advertising measures. Are they current? From websites to marketing documents, etc. – all these materials need a brushing up from time to time.

 

Start with your marketing materials layout! Does it look fresh and representative of the company? Or is it time for a redesign? What about the content? From the launch of a new product or changes in your company – verify that your company is looking the way it should. An up to date look alongside up to date content is most important for effective marketing. So, do not postpone any longer – take your time to clean up!

Read more about how we can help!

 

Add new

The importance of mobile devices is increasing rapidly. From browsing the internet, checking of emails to online shopping – our smartphone turns more and more into our personal assistant and will step by step replace our computers. Time to talk about mobile marketing!

 

Is my website mobile friendly – which means a simple page structure, easy navigation and quick to the point content? Are the social media buttons optimized for mobile devices to facilitate the sharing of your content? Is the design of your e-newsletter mobile friendly to avoid annoying zooming or a mixed up layout? Mobile marketing has become essential for effective marketing, not only to improve your online marketing and to expand your target group but also to stay relevant for search engines. Are you prepared for this key element of marketing?

Read more about the increasing need of mobile marketing and on how we can help!

 

Look forward to staying in touch!

 

Canadians now use mobile more than computers

April 1st, 2015

The usage of mobile devices is increasing constantly. According to a survey smartphones and tablets have already overtaken computers. This sets the trend for businesses! Apps, interactions with companies and also online shopping via mobile devices will become more and more important in the coming years. Mobile-friendliness is the key here!

 

What impact will this have on your business and what should be considered – read the complete article at Canadian’s Internet: http://canadiansinternet.com/canadians-use-mobile-more-than-computers-statistics-tips/
 

Data Mining

March 16th, 2015

Vast amounts of customer-, market- and business critical data are stored on servers of companies. Data mining is the solution to gain the highest values out of this information available. Data mining means the scanning and analysing of data to determine its value for the business. This could be around production, or sales and marketing information that can be utilized to the companies’ advantage in many different ways.
They help for example with:

 

  • Defining customer profiles
  • Market segmentation
  • Market predictions
  • Product placement
  • Network analysis
  • Optimisation of prices
  • Etc.

 

But how can this information benefit my business process? Basically it can contribute to helping you with your decision making processes and providing insight. Among other benefits data mining can help you better understand your target group, to analyse their purchasing behaviour and to identify patterns. This way marketing can be adapted and become more focused. For example, by analysing your data you can ascertain which products are most likely to be purchased together as a bundle. With this knowledge you can make sure that these products are placed closer together. Besides, you can also filter out which factors are impact customer loyalty, what clients are looking for, and their reaction to it. In summary, data mining helps with understanding and identifying patterns and expectations and to adjust accordingly.

 

The advantages of data mining for businesses are various. It helps, for example with personalizing your marketing to clients. By understanding your customers behaviours you will be better able to address them.. The early on identification of trends helps you stay competitive and information about behaviour patterns will continue to help you with your daily and future decision making.

 

Data mining is becoming increasingly important with the Internet, which means it will take on a larger and larger role going forward in a company’s success.

 

Marketing in B.C. – what’s hot and what’s not?

March 5th, 2015

What is it that companies in B.C. are missing out on in their marketing? Where are the possibilities for improvement? There is no doubt that identifying the target market is key to successful marketing. In addition, the utilization of data as well as an exceptional customer experience further add to a company’s winning marketing strategy.

An article in Business in Vancouver reveals what companies in BC are missing out on in their marketing. Read more…

 

Advice on marketing your business story

February 24th, 2015

Marketing of most businesses concentrates on the promotion of products and services. Corporate design, web presence, folder, etc. should be distinctive and emphasize the uniqueness of a company. In fact, many of them do not think about the most unique of their business – their business story. Large companies and groups have already encountered it and promote their story in order to become more tangible. To be perceived as a person not as faceless company, is exactly the right way to stay in your customer’s mind.

 

Share your first steps as an entrepreneur. What has encouraged you to start a business? What inspires you? Give your customer an understanding about your values, your beliefs and the quality that distinguishes you. Build up trust in your team; trust in your company, your reliability, and the quality behind your products and services.

 

Talk about your successes. Show how you helped customers with their projects and how you even led demanding projects to success. Convey the impression that you are able to deal with challenges and that your customers can rely on you. Show that you care about them, that their benefits are of your utmost concern.

 

However, avoid exaggeration! To the contrary, also mention the failure and setbacks you experienced in the course of time. Failure belongs to entrepreneurship. To share them shows personality – to leave them out makes you implausible.

 

Furthermore, highlight your goals and vision. Let your customers take part in your plans. Businesses, which constantly develop and work on themselves show that they do not fear challenges and always strive to do their best.

 

Do not make the mistake to just talk about your products and services. Your clients want to hear YOUR story. Also, avoid too much technical jargon, which rather appears arrogant than competent.

 

The sharing of your personal business story gives you a distinguishing character. It brings your customers closer to your company and connects you “emotionally” with them.

 

How to budget for seasonality in business

February 11th, 2015

Seasonal ups and downs are unavoidable in business. This concerns nearly every business but especially the tourism industry, like hotels, amusement parks, etc., even certain other industries like construction, horticulture and retail, for example Christmas shops. But what can you as business owner do to hedge these downtimes? Fix costs like rent, taxes or maintenances are due despite everything, so you have to consider whether to keep your business open or you can afford to close during the off-season.

 

To be able to budget exactly, you have to know about your businesses income and expenses and be able to create a monthly cash flow. Estimate your expected monthly income and determine your most profitable month. Calculate your fix costs and find out which costs you can reduce. With this information you will be able to create a report and set your budget, which should be supervised regularly.

 

Your revenue from the busy season should be your reserve for the low season, to cover costs which may arise and start the next season without debt.

 

Besides, find possibilities to reduce costs, for example by engaging seasonal employees instead of full-time employees. This way you can save not only salaries but reduce taxes as well. Furthermore reduce your inventory, because a large inventory is associated with higher costs Through your customer’s purchasing patterns you can determine which items should be on hand at which time of year and provide them accordingly. Beside flexible payment terms, a good credit is helpful to overcome downtimes. Negotiate with suppliers and your bank about beneficial terms.

 

Most important of all is to use the time between your seasons to analyse how things are going and plan for the next. Also, maintain your equipment and devices to avoid failures during peak seasons. Continue to work on your marketing plan, think about improvements and start the implementation in a timely fashion to remain successful in your coming peak seasons.

 

Why there is a need to shift business plans occasionally

January 27th, 2015

Flexibility is of pivotal importance to run a successful and competitive business. Although a thorough business plan is valuable, not everything can be planned. Changes in your business also changes your plans, whether financial or strategic.

 

Competitors, target group, the market and the financial world are difficult to assess, so you will find that not everything works out according to your thoughts when you first start out. Do not stick to your plans but constantly think about possibilities to improve, from your products to your business processes. Customer requests shall set precedence for change. This is why it is always necessary to adjust your product offerings based on profitability and customer demand.

 

Furthermore, your sales channels are likely to change. Even if you first focus on direct sales, you might eventually consider alternatives. Intermediaries, online shops, etc. the ways of distributions are manifold and help to capture new markets. In this way even small businesses, which former marketed locally, now have the chance to distribute nationwide, or even internationally.

 

This leads me to talk about international business. Exchange rates affect your business, but can hardly be calculated. Working internationally means often having to deal with several currencies. Supplies are purchased from one country, equipment from another and also a part of your sales are international. This has influence on your costs and revenues and naturally also affects your plans.

 

In addition, your marketing plan has to be adapted regularly, as marketing offers continually new capabilities. Your target group changes as well. Take into consideration to stay on top of your market. Adjust your budget accordingly and your business plan should only be a guideline.

 

The joining of a new partner also brings along changes. Targets may shift, new business and financial opportunities. As the business world constantly alters, so will your competitors. Innovative ideas and a larger set of competitors can bring on new challenges if you are not open to change.

 

A business plan is useful and necessary to guide you. But in order to stay competitive in our fast moving world your business has to change and adapt constantly.