Deliberate Marketing Strategy

If you look at allot of the most successful companies today (e.g. Google), deliberate marketing measures were taken to get to where they are now. This includes careful selection of corporate colours to represent the company image, careful selection of placement of text on webpages, development of marketing program measurement strategies etc..

Everything was done with an art and science combined. Just remember, don’t strip the strategy of its creativity and innovation. Balance, is ultimately what you want to achieve.