Archive for December, 2009

Tiger Woods Marketing Worth Billions –

Thursday, December 17th, 2009

It baffles me how much companies are willing to pay to have Tiger Woods associated with their products or services. Just goes to show how much branding can be worth if done correctly.

Do you know what makes your business different from those around you?

Friday, December 11th, 2009

If not, this is something you can build on over time. Keep in the back of your mind all the time

What is your businesses area of difference?
Do your customers know what your difference is?
Ask your regular customers to point out what they think is different about your business
Focus on running your own race rather than focusing on your competitors
What is your moat?

This is what effective Marketing is all about.