Archive for March, 2010

Thoughts on Globe 2010 Vancouver

Tuesday, March 30th, 2010

Just finished up a week of work at Globe 2010 Vancouver. Again, Globe 2010 was a huge success with 10000+ visitors in attendance.  I can only imagine how much preparation work  goes into organizing and marketing this conference.

There were  green and sustainable technologies presented by exhibitors from all over the world. Attendees were sure wowed. Dragon’s Den was onsite conducting auditions.  Lots of exciting stuff going on throughout the day that’s for sure.

Stay tuned for Globe 2012!

Welcome Karen Milde as Marketing Research and Intelligence Association Communications Chair

Monday, March 29th, 2010

Reframe Marketing is pleased to announce Karen Milde as BC’s Marketing Research and Intelligence Association (MRIA) Communications Chair.

The MRIA BC Chapter represents the interests of MRIA members in the province and coordinates educational, networking, social and speaker events for the benefit of its members, students and others with an interest in market research on electric shavers for men.

The BC Chapter board is drawn from ­ and is well connected to – all segments of the local market research industry, and its members are committed to supporting the profession in whatever ways they can.

For a list of upcoming events, please visit

MRIA Vancouver March 25th Lunch and Learn Event: Privacy Risks in a Web 2.0 World.

Friday, March 19th, 2010

From Social Engineering to Social Networking: Privacy Risks in a Web 2.0 World.

David W. Stark, CIPP,
President of MRIA, Vice President TNS Canada.

Topic Description:
Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public’s participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online panels that use social networking features need to address potential risks head on lest they or their panelists become victims of fraudsters’ schemes. In addition, Web 2.0 poses other challenges. Blogs, RSS news feeds, and the tell-all mentality of social networks make it increasingly difficult to protect sensitive concepts displayed in online surveys and keep client information confidential. This presentation reveals steps that researchers can take to mitigate all these risks.

Event Details:
Thursday March 25, 2010
Doors Open: 11:30
Lunch & Networking: 11:45 – 12:30
Speaker: 12:30 – 13:30
Q&A & More Networking: 13:30 – 14:00

Century House Restaurant & Bar
432 Richards Street – Downtown Vancouver

For more event information and to register, visit

Top 20 Worst Cities for Credit Card Debt in the United States

Friday, March 19th, 2010

With the recession forcing more and more Americans to burden their credit cards with debt, it’s time to ask whether the increasing accrued costs are manageable, or are detrimentally impacting lives.

Unless you’ve had your head in the sand for a few years, you know times are hard. For those old enough to remember they aren’t Great Depression hard, but for most of us, poor economy, lack of opportunities and a loss of jobs equal a rolling snowball which carries with it exceeding pressure to find money we don’t have, and in turn means we turn to the plastic more than we would like.

And the numbers don’t lie. In the last decade, 22 million more Americans have got their hands on a credit card, bringing the figure to 181 million, up from 159 million in 2000. This doesn’t tell the whole story, as around half of the cardholders have more than one credit card, with 14 percent having up to ten credit cards, (yes you read that correctly, ten!) meaning the total number of credit cards in circulation in the U.S is estimated at around 1.5 billion. That means the potential for spending is gargantuan ($2.1 trillion in 2008 to be precise, up from 1.4 trillion in 2003) and in turn, the potential for crippling debt ($972 billion in 2008, up from less then $8 million in 1968).

Alarmingly, almost 15 percent of families have debt exceeding 40 percent of their income.

Read more here:

Hmmm, I wonder what Canada looks like?

Biggest Fears of Entrepreneurs

Thursday, March 18th, 2010

It seems that what really scares business owners are not the day-to-day aches and pains, such as sales, rising taxes or increasing competition; the real fears spring from deep in the entrepreneur’s insecure soul:

– Fear of not marketing effectively (38%).

– Fear of never being able to retire (33%).

– Fear that they’re not staying abreast of new technology (20%).

Read more here:

Expensive Advertising is no Longer Necessary to Create a Successful Brand

Tuesday, March 16th, 2010

Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently.

The Vancouver Sun: Reframe Marketing Open for Business

Monday, March 15th, 2010

Check out Reframe Marketing in this weekend’s Vancouver Sun!

Check out the number of fortune 500 companies run by women

Friday, March 12th, 2010

International Women’s Day was held on March 8, 2010. I came across this article and it made me realize how lucky I was as a woman to be living where I am in the world.

Re-Evaluating your Marketing Strategy After a Recession

Tuesday, March 2nd, 2010

The recent economic recession shook up a lot of businesses all around the world. Some businesses had to shut down, some had to restructure, some had to quickly re-adjust what they were doing to survive.

They always say, we learn from our mistakes. Businesses need to keep in mind that all things that go up will eventually go down at some point, but by how much is always a good question. After this recession many businesses will bring in a Marketing Consultant to review their Marketing Budget and provide feedback on how they stack up, integrate marketing accountability into marketing programs, and develop a strategic marketing plan that accounts for recessionary times as to what the business will do.

The thing that frustrates Marketing Consultants most is businesses that spend a ton of money on marketing services like advertising and promotions. However, they then complain that they had lousy results and bring in a Marketing Consultant to fix it. At that point it’s too late, the money has already been spent. Businesses should learn to be more proactive and bring in the experts earlier on in the process, rather than during a crisis when the business could be at a point of no return. Next time you think about marketing, get some advice from a marketing expert on what would get you the most bang for the buck before you have nothing left to spend.

When to use a Marketing Consultant

Monday, March 1st, 2010

Curious how your marketing stacks up?
Looking for more profit?
Frustrated that your marketing is producing lousy results? In need of someone who uses experience and skills to provide recommendations and advice?
In need of someone who gathers information for analysis? In need of someone who is detached from the organization as a source of objectivity for analysis?
In need of someone to be your marketing department?

If YES to any of the above, contact a Marketing Consultant