Archive for May, 2010

Karen Milde participates in SFU Alumni Service Day

Monday, May 31st, 2010

Karen Milde, Founder of Reframe Marketing will be volunteering on June 6th, 2010 at a soup kitchen in the downtown Eastside Vancouver, BC Canada called ‘Drop In Living Room’. She (of course with the help of others) is tasked with preparing and serving a hot meal for over 120 homeless people with mental challenges or drug addictions.

Details on SFU Alumni Day of Service available here:

Planning Your Marketing: Why Plan?

Thursday, May 6th, 2010

Get in the habit of creating a plan for every marketing activity you decide to implement even if you already have an overall marketing plan in place. Writing it down forces you to research and gather information, which helps you make better informed decisions as opposed to assumptions.  This plan helps you measure the success of the implementation. Planning your marketing helps you drill down on the details that you may have missed out on without some planning. Not only that, it helps with delegating tasks as well if you become overwhelmed.

Planning is what distinguishes a successful marketer from an unsuccessful marketer.

Humorous Message that Clearly Demonstrates the Importance of Advertising

Wednesday, May 5th, 2010

I wanted to share the following with everyone. I came across this in a book.

Why advertise?

The following was created by the Michigan Directory Company to promote their publication ‘Home Town Directories’. This humorous yet very accurate message clearly demonstrates the importance of advertising and marketing.

A man wakes up in the morning after sleeping on an advertised bed, in advertised pajamas. He will bathe in an advertised tub, wash with advertised soap, shave with advertised shaving cream, eat a breakfast of advertised juice, cereal, and toast that was toasted in an advertised toaster. He will put on advertised clothes, glance at his advertised wristwatch, and then ride to his office in his advertised car. At the office he will sit at his advertised desk, in his advertised chair, and write with his advertised pen. Yet this man hesitates to advertise, saying that advertising doesn’t pay. Finally when his business fails, he will advertise it for sale.

First Impressions are Key to Business Success

Monday, May 3rd, 2010

First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more…

Your marketing will be effective with a professional image and thus provide you with a return on investment (ROI).

How many of you work to continue to improve this on a daily basis for your business? What do you do to keep these types of matters at the top of your staff’s minds? When was the last time you had your customers provide you with feedback on your businesses appearance?