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Month: May 2010

  • Karen Milde participates in SFU Alumni Service Day

    Karen Milde, Founder of Reframe Marketing will be volunteering on June 6th, 2010 at a soup kitchen in the downtown Eastside Vancouver, BC Canada called ‘Drop In Living Room’. She (of course with the help of others) is tasked with preparing and serving a hot meal for over 120 homeless people with mental challenges or…

  • Planning Your Marketing: Why Plan?

    Get in the habit of creating a plan for every marketing activity you decide to implement even if you already have an overall marketing plan in place. Writing it down forces you to research and gather information, which helps you make better informed decisions as opposed to assumptions.  This plan helps you measure the success…

  • Humorous Message that Clearly Demonstrates the Importance of Advertising

    I wanted to share the following with everyone. I came across this in a book. Why advertise? The following was created by the Michigan Directory Company to promote their publication ‘Home Town Directories’. This humorous yet very accurate message clearly demonstrates the importance of advertising and marketing. A man wakes up in the morning after…

  • First Impressions are Key to Business Success

    First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more… Your marketing will be effective with a professional…