Archive for August, 2014

What motivates you to give back to your community?

Wednesday, August 27th, 2014

In today’s society many people think about investing their time and skills for charitable work, in order to give back. Having an impact in this way does foremost benefit your community, but in the same time you gain valuable experience as well.

Volunteering brings together people, who might not have met otherwise. To work on a project together establishes bonds and helps to build up new friendships. You are new in town? Volunteering is a great opportunity for you to integrate and to meet new people. Even introverts might find this method easier to get in contact with people. The mutual achieving of goals and gathering of experience boosts your self-confidence and makes you automatically more outgoing.

Furthermore, you are able to improve your skills and even learn new ones, which benefits your professional future. Besides the enhancement of your social skills helps you learn to work in a team, improve your organisation and problem solving skills and much more. It might even open up entirely new perspectives on life, as you are able to gain insights in other professional fields, you probably never thought about.

However, you are also able to contribute your skills to help an organisation. Maybe you work in sales? You can benefit your organisation by raising money. Or you are in marketing? Advise the organisation you work for, to become known.

Besides, to work on voluntary projects is a great opportunity to get away from daily routine and to work off stress. For many people it provides a welcome contrast to their work and simultaneously gives them the possibility to do something good. After a whole week in an office it can be a welcome alternative to spend your weekends volunteering on a field for harvesting, etc.

However, the main reason for people to give back is the satisfaction they get from work for the benefit of others. This may help you change your view on life and further develop you as an individual.


How can technology assist me in marketing my franchise?

Sunday, August 24th, 2014

The possibilities to reach your customers were never so varied. Besides the classical marketing media like magazines, billboards, etc. new technologies have become indispensable nowadays. Internet, social media, smartphones and customer relationship management – young entrepreneurs but also established franchisors can hardly keep up.

Internet based media like Twitter, Instagram and Facebook have become an essential part of the everyday life of your target group, especially younger ones. These mediums offer the possibility to compare prices and quality and to obtain an opinion. Use these media to inform people, customers and possible franchisees about your brand, present your product line and remain in people’s memory through consistent presence. Moreover, through smartphones and tablets the Internet medium has become location-independent and always available.

Furthermore, new technologies mean not only additional ways of marketing, but new technologies can be used to figure out what people want, what they like about your assortment and what you can improve upon. Not only that it can help you become aware of negative feedback instantaneously and in this way you can improve your customer’s satisfaction quicker.

However, because of the increasing dissemination of smartphones and tablets, more and more people expect the integration of new technologies in everyday life. You as franchisors should adjust to that, maybe by offering online coupons or the implementation of mobile ordering options. To give some examples, many restaurants already use digital menu boards that not only give customers an easier overview of the range, but make it easier to update the offering and prices. Also the use of IPads for self-checkout becomes more and more deployed, to reduce customers’ waiting time.

The employment of new media can also help you to lower costs. Direct contact with customers via social media reduces the spending on operating a call-in phone-service like they do with this BlueHost Black Friday Coupon 2016. Also market reach is simplified with the Internet, thus expansion can be less expensive and faster.