Customer loyalty is essential for every business. However, for franchises it is of utmost importance. Having stores distributed over one or more countries or even all over the world can severely impact the brand if there is the slight bit of dissatisfaction from a customer. Nevertheless, your customer should feel certain that, no matter where he is, your brand guarantees equal quality of products and services.
One of the most effective and simultaneously cost-effective methods to remain in your customer’s memory are email newsletters. Deployed properly they are a powerful marketing tool to inform your clients and prospects about your business and the ongoing developments in your sector. In contrary to other online marketing methods, like Twitter or online ads, your newsletters are more likely to be read. Most of the time people do not read old posts or tweets, but older emails, even if maybe a week passes are still read. Besides, your customers normally agree to receiving your newsletters, so they do not feel disturbed, unlike pop-up windows or too many posts on Facebook.
To keep your customers permanently interested, your newsletter should be appealing and tailored to your target group. Who wants to be besieged with product advertising all the time? Pack information and interesting news regarding your company or sector in your mail and give useful advice  and tips. Furthermore, timing is important for the success of your newsletter campaign. It should be sent out regularly but not too often. Your customers should remember you, in best case even await your newsletters – but not feel disturbed.
Keep in mind, informative and tailored newsletters are welcomed – online advertising brochures are mostly thrown into the virtual recycle bin.