Archive for November, 2014

Help us make a better website, Reframe Marketing

Friday, November 7th, 2014

Reframe Marketing is updating the old website and giving our clients and contacts, an updated, more accessible experience!  In the next few months, we will be launching the new and improved website.

 We know this website launch has been a long time coming, but we have been working hard for you, our clients and contacts to finish as much work as possible!  However, it is now time for the launch of our new site and we thank you for your patience!

To make this website work better for all clients and contacts, we need your feedback.  Let us know what you would like to see on our new website or what we can change so we can work better for you!  All information we are given will help us create a better website, further meeting the needs of each client.

If you have any suggestions, you can email them to

Thank you,

Reframe Marketing


Importance of cash flow

Thursday, November 6th, 2014

High sales figures often lull entrepreneurs into a false sense of security – but high sales figures are not to be compared with profitability. One of the most important figures to determine the value and the financial health of a business is the cash flow.
The cash flow is calculated by all business related cash movements, incomes as well as expenses, within a particular period of time. Also the rate of return of single projects and products can be figured out by calculating the cash flow.
To put it simply, ascertain all revenues of your sale or service, then ascertain all of your expenses, from material costs, labour to energy, etc. – the difference results the cash flow, which can be either positive or negative. A positive cash flow determines the solvency and in this way the value of your business. A negative cash flow, however, expresses that a company currently spends more money than it earns. Consequently, in the long run it will have problems to meet its financial obligations.
Investors, managers and banks view your cash flow as a highly informative figure to evaluate your business, because it testifies if it is able to fund itself.