Archive for April, 2015

Is your website ready for mobile?

Tuesday, April 21st, 2015

This will affect your Google ranking very soon.
Have us optimize your website for mobile now.

 

You haven’t thought about a mobile friendly website yet? Well, now is the right time to consider it!

 

Google now has announced what marketers have already expected – after labels, which have marked mobile friendly websites in search results. Google is now taking the next step: The mobile friendliness of a website will become an additional ranking factor for mobile searches and hence will significantly influence search queries and their results. April 21st is set as the deadline for this major change! Considering the increasing usage of mobile devices and thus their influence in our online behaviour, it is time to react, in order to stay relevant in mobile searches!

 

Small font, unsupported software (e.g. Flash), closely spaced links, or slow loading pages – these are just some of the points Google finds fault with. Avoid a possible loss of visitors and adjust your website with a responsive and properly configured website, adapted to every device.

 

Not sure if your website fulfills Google’s requirements? Reframe Marketing can help you get the most out of your mobile online presence and help build you a dynamic mobile website that will meet all criteria of mobile friendliness.

 

Improve your ranking, enhance your relevance and increase your website traffic!

 

Contact us today for a free consultation and find out if your website is mobile enough for Google’s ranking changes!

 

Read more about the upcoming changes in Google’s Webmaster Central Blog

 

April 2015 Newsletter: Sort through, Dust off, Add new

Tuesday, April 7th, 2015

Dear Friends,

 

It is time for spring-cleaning in your marketing! Here are some tips and suggestions on what you should consider for your marketing in 2015 and some simple steps to easily boost your marketing success.

 

Sort through

Data of customers, suppliers, products and processes – the importance of data analysis is increasing rapidly for small and medium-sized businesses. So it is time to get a good grasp on your business data, evaluate your company’s figures and draw new conclusions.

 

The understanding of business relevant information and the recognition of patterns enable you to draw exact inferences and make the right decisions for your company. With the information you can not only increase your customer attraction and improve your market position, but make your whole business process more efficient.

Read more about the importance of data analysis and on how we can help!

 

Dust off

Take your time to evaluate ongoing advertising measures. Are they current? From websites to marketing documents, etc. – all these materials need a brushing up from time to time.

 

Start with your marketing materials layout! Does it look fresh and representative of the company? Or is it time for a redesign? What about the content? From the launch of a new product or changes in your company – verify that your company is looking the way it should. An up to date look alongside up to date content is most important for effective marketing. So, do not postpone any longer – take your time to clean up!

Read more about how we can help!

 

Add new

The importance of mobile devices is increasing rapidly. From browsing the internet, checking of emails to online shopping – our smartphone turns more and more into our personal assistant and will step by step replace our computers. Time to talk about mobile marketing!

 

Is my website mobile friendly – which means a simple page structure, easy navigation and quick to the point content? Are the social media buttons optimized for mobile devices to facilitate the sharing of your content? Is the design of your e-newsletter mobile friendly to avoid annoying zooming or a mixed up layout? Mobile marketing has become essential for effective marketing, not only to improve your online marketing and to expand your target group but also to stay relevant for search engines. Are you prepared for this key element of marketing?

Read more about the increasing need of mobile marketing and on how we can help!

 

Look forward to staying in touch!

 

Canadians now use mobile more than computers

Wednesday, April 1st, 2015

The usage of mobile devices is increasing constantly. According to a survey smartphones and tablets have already overtaken computers. This sets the trend for businesses! Apps, interactions with companies and also online shopping via mobile devices will become more and more important in the coming years. Mobile-friendliness is the key here!

 

What impact will this have on your business and what should be considered – read the complete article at Canadian’s Internet: http://canadiansinternet.com/canadians-use-mobile-more-than-computers-statistics-tips/