Archive for May, 2015

Effective marketing tools for sharing your story

Tuesday, May 26th, 2015

Trust is the basis for a good business relationship. By telling your business story, by sharing your experiences and coped challenges you can gain the trust of your customers.
A perfect way to share these experiences is certainly through social media. Whether it is Twitter, Facebook, Google+, etc. social media is getting more and more popular. So publish your experiences, valuable information and tips. Interesting posts are likely to be shared, whereby possible new customers may become aware of you.

Besides, social media gives you the possibility to interact directly with your clients. Questions, comments, feedback – your customers will let you know immediately what they think about your story – and you have the opportunity to answer directly. Encourage your existing customers to follow you, to share their experiences with your company and become a part of your business story.

Today, most people inform themselves via internet about companies, their services and products. So make sure to integrate your business story in your web content. Customers do not just want to read about products and services, but they want to also read about the people behind it all.

Furthermore blogs and newsletters are an ideal medium to tell your story. Small anecdotes about your business experiences, challenges you have faced and helpful tips, how you have solved them can be perfectly integrated into blog posts and newsletters and make them more interesting, informative and personal. This applies not only for posts on your own blog, but also for comments on other established blogs. Share your expertise, interact and increase in this way your popularity.
Another way to share your know how are through presentations and seminars. Speak at events, schools, fairs; maybe even organize your own event. Talk, inform, give tips and build up contact and trust with your customers.

The Importance of Planning for and Managing Risks

Thursday, May 14th, 2015

Project losses, an unsteady market, delivery problems or technical failure, by planning a project or getting set for the coming business year lots of issues are taken in consideration. Certainly, a properly planned project will be accomplished successfully. However there are still lots of factors, which cannot or can hardly be planned. Even the slightest incident can have massive consequences. This is why a proper risk management plan is of concern for every business.

Thorough risk management starts with identification of your possible risks, because only if you know about them you have the possibility to counteract quickly and effectively. By researching, studying the past, reviewing successfully completed projects, surveying employees and market studies you are able to assess financial or strategic risks. How likely is the occurrence of this problem? What impact will it have on my business or the ongoing project? Develop strategies to minimize or even exclude those risks from the outset. For example, focus on collaboration with reliable suppliers, maintain a good business relationship and eliminate in this way delivery problems.

Work on solutions for potential risks, act rapidly and right way in an emergency to avoid losses. By dealing with these possible problems, you will be able to detect and solve them immediately. Furthermore it helps to improve your ability to make decisions and contributes to a better planning of projects. Working on your risk management not only reduces your risks, but also reveals chances – chances for a better performance, to save money and for improvement.
Risk management means intensive analysis and preparation – preparation, which can make the difference between failure and success.