Archive for the ‘Marketing Strategy’ Category

Effective marketing tools for sharing your story

Tuesday, May 26th, 2015

Trust is the basis for a good business relationship. By telling your business story, by sharing your experiences and coped challenges you can gain the trust of your customers.
A perfect way to share these experiences is certainly through social media. Whether it is Twitter, Facebook, Google+, etc. social media is getting more and more popular. So publish your experiences, valuable information and tips. Interesting posts are likely to be shared, whereby possible new customers may become aware of you.

Besides, social media gives you the possibility to interact directly with your clients. Questions, comments, feedback – your customers will let you know immediately what they think about your story – and you have the opportunity to answer directly. Encourage your existing customers to follow you, to share their experiences with your company and become a part of your business story.

Today, most people inform themselves via internet about companies, their services and products. So make sure to integrate your business story in your web content. Customers do not just want to read about products and services, but they want to also read about the people behind it all.

Furthermore blogs and newsletters are an ideal medium to tell your story. Small anecdotes about your business experiences, challenges you have faced and helpful tips, how you have solved them can be perfectly integrated into blog posts and newsletters and make them more interesting, informative and personal. This applies not only for posts on your own blog, but also for comments on other established blogs. Share your expertise, interact and increase in this way your popularity.
Another way to share your know how are through presentations and seminars. Speak at events, schools, fairs; maybe even organize your own event. Talk, inform, give tips and build up contact and trust with your customers.

Planning Your Marketing: Why Plan?

Thursday, May 6th, 2010

Get in the habit of creating a plan for every marketing activity you decide to implement even if you already have an overall marketing plan in place. Writing it down forces you to research and gather information, which helps you make better informed decisions as opposed to assumptions.  This plan helps you measure the success of the implementation. Planning your marketing helps you drill down on the details that you may have missed out on without some planning. Not only that, it helps with delegating tasks as well if you become overwhelmed.

Planning is what distinguishes a successful marketer from an unsuccessful marketer.

Deliberate Marketing Strategy

Sunday, September 20th, 2009

If you look at allot of the most successful companies today (e.g. Google), deliberate marketing measures were taken to get to where they are now. This includes careful selection of corporate colours to represent the company image, careful selection of placement of text on webpages, development of marketing program measurement strategies etc..

Everything was done with an art and science combined. Just remember, don’t strip the strategy of its creativity and innovation. Balance, is ultimately what you want to achieve.