Trust is the basis for a good business relationship. By telling your business story, by sharing your experiences and coped challenges you can gain the trust of your customers.
A perfect way to share these experiences is certainly through social media. Whether it is Twitter, Facebook, Google+, etc. social media is getting more and more popular. So publish your experiences, valuable information and tips. Interesting posts are likely to be shared, whereby possible new customers may become aware of you.
Besides, social media gives you the possibility to interact directly with your clients. Questions, comments, feedback – your customers will let you know immediately what they think about your story – and you have the opportunity to answer directly. Encourage your existing customers to follow you, to share their experiences with your company and become a part of your business story.
Today, most people inform themselves via internet about companies, their services and products. So make sure to integrate your business story in your web content. Customers do not just want to read about products and services, but they want to also read about the people behind it all.
Furthermore blogs and newsletters are an ideal medium to tell your story. Small anecdotes about your business experiences, challenges you have faced and helpful tips, how you have solved them can be perfectly integrated into blog posts and newsletters and make them more interesting, informative and personal. This applies not only for posts on your own blog, but also for comments on other established blogs. Share your expertise, interact and increase in this way your popularity.
Another way to share your know how are through presentations and seminars. Speak at events, schools, fairs; maybe even organize your own event. Talk, inform, give tips and build up contact and trust with your customers.