Archive for the ‘Misc Marketing’ Category

How can email newsletters help me build a relationship with my leads?

Tuesday, September 2nd, 2014

Customer loyalty is essential for every business. However, for franchises it is of utmost importance. Having stores distributed over one or more countries or even all over the world can severely impact the brand if there is the slight bit of dissatisfaction from a customer. Nevertheless, your customer should feel certain that, no matter where he is, your brand guarantees equal quality of products and services.

One of the most effective and simultaneously cost-effective methods to remain in your customer’s memory are email newsletters. Deployed properly they are a powerful marketing tool to inform your clients and prospects about your business and the ongoing developments in your sector. In contrary to other online marketing methods, like Twitter or online ads, your newsletters are more likely to be read. Most of the time people do not read old posts or tweets, but older emails, even if maybe a week passes are still read. Besides, your customers normally agree to receiving your newsletters, so they do not feel disturbed, unlike pop-up windows or too many posts on Facebook.

To keep your customers permanently interested, your newsletter should be appealing and tailored to your target group. Who wants to be besieged with product advertising all the time? Pack information and interesting news regarding your company or sector in your mail and give useful advice  and tips. Furthermore, timing is important for the success of your newsletter campaign. It should be sent out regularly but not too often. Your customers should remember you, in best case even await your newsletters – but not feel disturbed.

Keep in mind, informative and tailored newsletters are welcomed – online advertising brochures are mostly thrown into the virtual recycle bin.

What motivates you to give back to your community?

Wednesday, August 27th, 2014

In today’s society many people think about investing their time and skills for charitable work, in order to give back. Having an impact in this way does foremost benefit your community, but in the same time you gain valuable experience as well.

Volunteering brings together people, who might not have met otherwise. To work on a project together establishes bonds and helps to build up new friendships. You are new in town? Volunteering is a great opportunity for you to integrate and to meet new people. Even introverts might find this method easier to get in contact with people. The mutual achieving of goals and gathering of experience boosts your self-confidence and makes you automatically more outgoing.

Furthermore, you are able to improve your skills and even learn new ones, which benefits your professional future. Besides the enhancement of your social skills helps you learn to work in a team, improve your organisation and problem solving skills and much more. It might even open up entirely new perspectives on life, as you are able to gain insights in other professional fields, you probably never thought about.

However, you are also able to contribute your skills to help an organisation. Maybe you work in sales? You can benefit your organisation by raising money. Or you are in marketing? Advise the organisation you work for, to become known.

Besides, to work on voluntary projects is a great opportunity to get away from daily routine and to work off stress. For many people it provides a welcome contrast to their work and simultaneously gives them the possibility to do something good. After a whole week in an office it can be a welcome alternative to spend your weekends volunteering on a field for harvesting, etc.

However, the main reason for people to give back is the satisfaction they get from work for the benefit of others. This may help you change your view on life and further develop you as an individual.


How can technology assist me in marketing my franchise?

Sunday, August 24th, 2014

The possibilities to reach your customers were never so varied. Besides the classical marketing media like magazines, billboards, etc. new technologies have become indispensable nowadays. Internet, social media, smartphones and customer relationship management – young entrepreneurs but also established franchisors can hardly keep up.

Internet based media like Twitter, Instagram and Facebook have become an essential part of the everyday life of your target group, especially younger ones. These mediums offer the possibility to compare prices and quality and to obtain an opinion. Use these media to inform people, customers and possible franchisees about your brand, present your product line and remain in people’s memory through consistent presence. Moreover, through smartphones and tablets the Internet medium has become location-independent and always available.

Furthermore, new technologies mean not only additional ways of marketing, but new technologies can be used to figure out what people want, what they like about your assortment and what you can improve upon. Not only that it can help you become aware of negative feedback instantaneously and in this way you can improve your customer’s satisfaction quicker.

However, because of the increasing dissemination of smartphones and tablets, more and more people expect the integration of new technologies in everyday life. You as franchisors should adjust to that, maybe by offering online coupons or the implementation of mobile ordering options. To give some examples, many restaurants already use digital menu boards that not only give customers an easier overview of the range, but make it easier to update the offering and prices. Also the use of IPads for self-checkout becomes more and more deployed, to reduce customers’ waiting time.

The employment of new media can also help you to lower costs. Direct contact with customers via social media reduces the spending on operating a call-in phone-service. Also market reach is simplified with the Internet, thus expansion can be less expensive and faster.


Happy Holiday Season from Reframe Marketing

Thursday, December 26th, 2013

Happy Holiday Season from all of us at Reframe Marketing


Speed Mentoring Sessions Success at Canadian Immigrant Career, Education & Settlement Fair

Friday, December 20th, 2013

Karen was one of the mentors at Canadian Immigrant Magazine’s Career, Education & Settlement Fair on Monday December 16 at the Vancouver Public Library. Her two hour session was very busy such that many valuable questions were asked during the one-on-one speed mentoring regarding how to start and succeed in small business etc. Karen hopes Canadian Immigrant Magazine will hold this event next year again as it was well received by show attendees.
2013-12-16 CIM Fair-25

Ask Karen at Speed Mentoring Sessions at Career, Education & Settlement Fair on Monday Dec. 16

Thursday, December 12th, 2013

Canadian Immigrant Magazine will hold a Career, Education & Settlement Fair on Monday December 16 at the Vancouver Public Library (350 West Georgia St.), from 11am-7pm. In addition to speaker’s workshops and an onsite resume clinic, there will also be speed mentoring sessions taking place from 12-2pm where Karen will be one of the mentors to provide one-on-one answers to  your questions on how to start and succeed in small business. Questions and Answer sessions will take place in 10 minute time blocks. Free admission. Mark your calendar now!

Karen meets with Arlene Dickinson from Dragon’s Den at The mSummit event

Monday, November 25th, 2013

Last week, Karen attended mSummit held by Reinventing M Network. mSummit connects working moms with inspiration, education and solutions for balancing career and family. Karen was honoured to get a chance to listen to Arlene’s keynote, take part in her book signing (included receiving an autographed copy of her book alongside partaking in the Media Q&A). Arlene Dickinson is from the hit TV show Dragons Den and owner of Venture Communications one of Canada’s largest independent marketing and communications firms. Arlene’s story to success was truly inspirational, especially the part about her doing trades work like tiling, painting, etc.. while she was pregnant. I can’t imagine myself doing that while pregnant, but I guess you have to do what you have to do when push comes to shove. Photos are below:           

Dear Karen Column Inside Canadian Immigrant Magazine October 2013

Tuesday, October 8th, 2013

Hot off the press! Reframe Marketing’s latest column in Canadian Immigrant Magazine. Grab the latest issue of Canadian Immigrant Magazine and read about Karen’s tips to making your business attractive to investors.

Reframe Marketing 2013 Fall Tidbits Newsletter

Friday, September 27th, 2013

If you haven’t signed up for our e-newsletter, you are missing out on tips and advice on how to improve your marketing accountability, event details on our exhibiting at Vancity Credit Union and Reframe Marketing’s end of summer promotion!


View and subscribe to the newsletter here:

1 School 1 Day Circuit Training at the Plaza of Nations

Wednesday, September 11th, 2013

This time, CEO Ladies Run Vancouver joined 1 School 1 Day Circuit. The ladies worked out with hundreds of other endorphin-fueled fitness fans on Sunday, September 7, 2013. It was a serious workout for a great cause according to Julie, CEO Ladies Run Vancouver Member. See our event photos at: or