I wanted to share the following with everyone. I came across this in a book.

Why advertise?

The following was created by the Michigan Directory Company to promote their publication ‘Home Town Directories’. This humorous yet very accurate message clearly demonstrates the importance of advertising and marketing.

A man wakes up in the morning after sleeping on an advertised bed, in advertised pajamas. He will bathe in an advertised tub, wash with advertised soap, shave with advertised shaving cream, eat a breakfast of advertised juice, cereal, and toast that was toasted in an advertised toaster. He will put on advertised clothes, glance at his advertised wristwatch, and then ride to his office in his advertised car. At the office he will sit at his advertised desk, in his advertised chair, and write with his advertised pen. Yet this man hesitates to advertise, saying that advertising doesn’t pay. Finally when his business fails, he will advertise it for sale.