Posts Tagged ‘advertising’

How to effectively use social media to promote your business

Wednesday, December 17th, 2014

Social media has made its way into today’s business world. The majority of companies, no matter which size, use one or more social media sites for its marketing, but hardly anyone is exploiting all of its potential. To benefit from social media marketing you have to invest time and effort. Post and period is the wrong way to succeed. You have to act, by posting, following and answering questions. Shortly said – be active.

Present your company and create a lasting relationship with your customers. Social media gives you the possibility to contact your clients directly and provide unique customer service. Listen to what people say about your company or products, reply to questions or complaints and show that customer care matters in your company.

Moreover, a social media presence contributes to drive traffic to your website. Maybe you operate a corporate blog? Refer to it on your social media account. Or you are about to launch a new product or service? Arouse attention on Twitter or Facebook to get interested people to learn more about it. Keep clients up to date about upcoming events or industry related news on youtube. But with all these, keep in mind that your social media account is not just an advertising platform but foremost a communication tool. So keep your posts informative and interesting, avoid direct promotions.

Another benefit of being active in social media is the increase of your web presence. Today a single website is often not enough. To stay relevant for search engines and to get visibility a social media account is an important key to success.

To gain the highest benefit of social media, businesses have to stop seeing it as an advertising tool or as a possibility to attract leads, but as an opportunity to increase customer loyalty and to improve their image.

 

Developing a Customer Profile Helps with Selling on foundersspace.com

Tuesday, January 8th, 2013

Understanding what your customer needs and loves will definitely help you when doing marketing analysis or advertising. By developing a customer profile, you will have a list of targeted customers. Read Karen’s article on why every business should have an ideal customer profile: http://www.foundersspace.com/business/developing-a-customer-profile-helps-with-selling/

Promoting Your Business

Thursday, June 28th, 2012

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can’t refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for their business is take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a short list of just some small business marketing ideas using design to get you thinking about all of the different ways you can promote your business.

Different ways you can promote your business using design

  • Update your business cards.
  • Make your business card stand out from the rest.
  • Create or update your brochure.
  • Create a digital version of your brochure for your website.
  • Explore a website redesign.
  • Introduce yourself to other local business owners.
  • Launch a multi-piece direct mail campaign.
  • Include a clear and enticing call to action on every direct mail piece.
  • Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
  • Send past customers free samples and other incentives to regain their business.
  • Use stickers or magnets to advertise on your car.
  • Take out an ad in your local newspaper.
  • Advertise on Facebook.
  • Advertise on LinkedIn.
  • Use a sidewalk sign to promote your specials.
  • Create an email opt-in on your website or blog.
  • Create a coupon.
  • Send birthday cards to your clients.
  • Send Holiday greetings cards to your clients.
  • Donate branded prizes for local fundraisers.

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Which US Brands are Spending the most on Advertising?

Wednesday, October 27th, 2010
Check out this article I found on kissmetrics.com which discusses the US brands spending the most on advertising . I’m surprised that General Motors made it up  there. Even legacy brands need to continue to pump dollars into consumer advertising in order to keep on top of consumers minds. Thus small businesses need too as well but on a much smaller scale in order to retain their niche market share.

http://blog.kissmetrics.com/top-ad-spenders/?wide=1

Humorous Message that Clearly Demonstrates the Importance of Advertising

Wednesday, May 5th, 2010

I wanted to share the following with everyone. I came across this in a book.

Why advertise?

The following was created by the Michigan Directory Company to promote their publication ‘Home Town Directories’. This humorous yet very accurate message clearly demonstrates the importance of advertising and marketing.

A man wakes up in the morning after sleeping on an advertised bed, in advertised pajamas. He will bathe in an advertised tub, wash with advertised soap, shave with advertised shaving cream, eat a breakfast of advertised juice, cereal, and toast that was toasted in an advertised toaster. He will put on advertised clothes, glance at his advertised wristwatch, and then ride to his office in his advertised car. At the office he will sit at his advertised desk, in his advertised chair, and write with his advertised pen. Yet this man hesitates to advertise, saying that advertising doesn’t pay. Finally when his business fails, he will advertise it for sale.

Is online marketing always the best choice for advertising?

Thursday, October 29th, 2009

Not necessarily! The best option for advertising will ultimately depend on the target market you want to reach. For example, if you are trying to reach elderly with your products or services, a vast majority of them are probably not on the Internet which means your marketing will not be effective.