Posts Tagged ‘advertising’

How to effectively use social media to promote your business

Wednesday, December 17th, 2014

Social media has made its way into today’s business world. The majority of companies, no matter which size, use one or more social media sites for its marketing, but hardly anyone is exploiting all of its potential. To benefit from social media marketing you have to invest time and effort. Post and period is the wrong way to succeed. You have to act, by posting, following and answering questions. Shortly said – be active.

Present your company and create a lasting relationship with your customers. Social media gives you the possibility to contact your clients directly and provide unique customer service. Listen to what people say about your company or products, reply to questions or complaints and show that customer care matters in your company.

Moreover, a social media presence contributes to drive traffic to your website. Maybe you operate a corporate blog? Refer to it on your social media account. Or you are about to launch a new product or service? Arouse attention on Twitter or Facebook to get interested people to learn more about it. Keep clients up to date about upcoming events or industry related news on youtube. But with all these, keep in mind that your social media account is not just an advertising platform but foremost a communication tool. So keep your posts informative and interesting, avoid direct promotions.

Another benefit of being active in social media is the increase of your web presence. Today a single website is often not enough. To stay relevant for search engines and to get visibility a social media account is an important key to success.

To gain the highest benefit of social media, businesses have to stop seeing it as an advertising tool or as a possibility to attract leads, but as an opportunity to increase customer loyalty and to improve their image.

 

Developing a Customer Profile Helps with Selling on foundersspace.com

Tuesday, January 8th, 2013

Understanding what your customer needs and loves will definitely help you when doing marketing analysis or advertising. By developing a customer profile, you will have a list of targeted customers. Read Karen’s article on why every business should have an ideal customer profile: http://www.foundersspace.com/business/developing-a-customer-profile-helps-with-selling/

Promoting Your Business

Thursday, June 28th, 2012

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can’t refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for their business is take the time to develop a small business marketing plan that will set them apart from the competition, and if there is no time the option left is to hire a Social Ads Agency. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a short list of just some small business marketing ideas using design to get you thinking about all of the different ways you can promote your business.

Different ways you can promote your business using design

  • Update your business cards.
  • Make your business card stand out from the rest.
  • Create or update your brochure.
  • Create a digital version of your brochure for your website.
  • Explore a website redesign.
  • Introduce yourself to other local business owners.
  • Launch a multi-piece direct mail campaign.
  • Include a clear and enticing call to action on every direct mail piece.
  • Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
  • Send past customers free samples and other incentives to regain their business.
  • Use stickers or magnets to advertise on your car.
  • Take out an ad in your local newspaper.
  • Advertise on Facebook.
  • Advertise on LinkedIn.
  • Use a sidewalk sign to promote your specials.
  • Create an email opt-in on your website or blog.
  • Create a coupon.
  • Send birthday cards to your clients.
  • Send Holiday greetings cards to your clients.
  • Donate branded prizes for local fundraisers.

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Which US Brands are Spending the most on Advertising?

Wednesday, October 27th, 2010

Which U.S. brands Are Spending the Most on Advertising?

Ever wondered how much the major brands spend on advertising?

Your marketing budget might be big for your brand, but chances are it doesn’t even come close to the biggest companies in the US, each of which spend billions each year.

Many of the biggest spenders are obvious, but a few of them might surprise you.

Today, we’ll look at the top ten biggest ad spenders in the US. This data was published in June 2018 and summarizes spending from 2017.

10. Samsung Electronics – $2.41 billion

Samsung is a major household name, making products like phones, TVs, and many other electronics. There’s a good chance you’re reading this article now on a Samsung device.

Samsung spent this budget on advertising across a number of channels, many of which were focused on their #DoWhatYouCant campaign, which promoted their Galaxy S8 phone.

While Samsung spent $2.41 billion in the U.S., they also ran highly successful ads around the world. A piece in India even snagged a coveted ranking of the most-watched ad on YouTube.

Their video ads for this campaign really stood out, including winning creativity awards for their “Ostrich” commercial, which shows an ostrich learning to fly using a VR flight simulation app.

Despite being headquartered in South Korea, Samsung still managed to make the top ten spenders in the US, coming in right behind Alphabet.

9. Alphabet, Inc. – $2.41 billion

Never heard of Alphabet? You’re not alone—a lot of people haven’t heard of the brand.

It came about with a corporate restructuring of another major brand in 2015, so the name Alphabet is rather new as the parent company.

The name of their flagship brand, and the name of Alphabet before 2015? It’s the name behind a site you probably use every day—Google.

While most people know that Google Ads is one of the biggest ad networks in the world, most people don’t realize that Google also spends billions promoting through other channels.

Much of this budget went to Google’s extensive collection of TV ad spots, including commercials for Google Search, Pixel phone, Google Play Store, and YouTube.

Beyond these, there are also business applications that Google markets, including Google Cloud and G Suite.

Combined, this advertising makes Alphabet one of only two Internet companies on this list.

8. Charter Communications – $2.42 billion

Charter is the company behind the brand Spectrum.

It’s the second-largest cable operator behind Comcast (more on them in a minute), with recent acquisitions of Bright House Networks and Time Warner Cable.

Of course, this is another company that generates most of its revenue from advertising, just like Google. However, that revenue stream has actually been decreasing.

So, where is Charter spending all their advertising? Much of the money went to promoting their Spectrum brand.

After buying Bright House Networks and Time Warner Cable, they invested heavily in the rebranding efforts in markets already familiar with the companies before the merger.

While Charter is certainly a major spender, they’re still leagues behind competitors AT&T and Comcast in terms of advertising spending in the U.S.

7. Ford Motor Company – $2.45 billion

The same automobile company founded in 1903 by Henry Ford is still going strong, advertising-wise.

While Ford, of course, produces its own brand of cars and trucks, it’s also the owner of the subsidiary brand Lincoln.

Ford promotes their brands heavily through both traditional and digital media, with huge spending on TV spots, banner ads, magazine displays, and other types of media.

In 2017, the year this ad spending information was published, Ford also included a commercial tie-in with Guardians of the Galaxy, named “Be the Guardian of Your Galaxy.”

6. Verizon Communications – $2.64 billion

Yes, the very same Verizon you or someone you know has for their cell phone plan. If you haven’t noticed yet, telecommunications companies dominate the top ten in ad spend.

While Verizon comes in sixth place in total spend, they rank #3 in TV ad spending.

Advertising against major competitors like Sprint and AT&T, Verizon needs to spend a huge amount of money in this competitive industry.

Verizon also suffered an important loss to customer trust in 2017, with a security vulnerability caused by human error accidentally making the data of six million customers public.

5. General Motors – $3.24 billion

There’s a 20% jump from 6th place to 5th place, with the country’s biggest automobile manufacturer securing that place.

General Motors is spending plenty of money on ads—an average of $10 for every American. GM is of course the owner of brands like GMC, Buick, Cadillac, and Chevrolet.

With such a large set of brands, GM has a huge number of campaigns running at any given time.

One of the more popular in advertising circles was their “Unbranded” TV spot for the Chevy Malibu, which won the brand-new Nielsen Automotive Tech Ad of the Year award.

The ad removed the logo from the car, showing that people believed it to be a luxury brand. The spot ended with final reveal showing the Chevrolet logo.

4. Amazon – $3.38 billion

After Alphabet/Google, Amazon is the only other tech company to place in the top ten in ad spending.

There large spending makes sense, as they invest a lot in ads during the holiday season like most other retailers.

But what’s surprising is that Amazon’s biggest retail competitors like Walmart, Kroger, Costco, and Target aren’t anywhere on this list.

Amazon likely doesn’t need to spend money advertising their website (though they still do).

In fact, more people start a product search on Amazon than on Google, according to 2018 research.

But Amazon does spend money promoting their new products and services, including Prime Video and Amazon Echo.

They also promote their site during peak buying times, like Black Friday and Prime Day.

3. AT&T – $3.52 billion

Telecommunications is a cutthroat industry, if the share of ad spend is any sign. AT&T is no exception, running billions of dollars of ads for their phone, cable, and Internet plans.

Much of AT&T’s ad spend is on television, though they also dedicate large amounts on print and digital.

AT&T isn’t afraid to spend money during prime television time, either. In 2017, they released spots during the Master’s Tournament.

That same year, they released a handful of ads in collaboration with star Mark Wahlberg. The agreement with Wahlberg was reportedly a deal in the range of $10 million.

2. Procter & Gamble – $4.39 billion

If you’ve been in marketing for a while, you’re probably familiar with the name Procter & Gamble, though most consumers aren’t.

While the corporate name might not be well-known, there’s a reason they’re spending almost a billion dollars a year more than AT&T, and it’s the sheer number of brands they represent.

P&G owns over 60 household and personal care brands, including Charmin, Crest, Dawn, Downy, Febreze, Gillette, Pampers, and Tide.

While P&G spends in both digital, print, and broadcast advertising, they decreased their digital budget by $200 million compared with the past year.

The reasons for this decrease came from results showing P&G wasn’t reaching their target market effectively through digital ads.

However, this didn’t decrease their overall ad budget. They simply reallocated these funds to more effective channels, including TV, radio, and eCommerce.

As a major advertising and consumer brand company, P&G has large and important agreements with major organizations, including the International Olympic Committee.

In 2017, P&G aired some controversial but very popular ads, including their racially-themed spot “The Talk,” which went viral, generating millions of views on YouTube.

1. Comcast Corp. – $5.75 billion

Finally, at the top of the list is Comcast, with a 30% lead over second place. One of the reasons for this is that Comcast owns a huge number of brands.

They own Xfinity cable, and a number of Comcast’s ads focused around their xFi product through Xfinity, promoting its advantages over traditional WiFi.

They also maintain ownership of large media companies like NBC, Telemundo, E!, and USA Network.

In addition to these television channels, Comcast owns film studio Universal Pictures.

This ad budget includes promotion for top-grossing 2017 films like Get Out, The Mummy, The Fate of the Furious, Despicable Me 3, and Pitch Perfect 3.

And finally, they own Universal’s parks, with a series of ads promoting its Universal and Islands of Adventure parks and resorts in Orlando, Florida.

Like many of the other advertising behemoths on this list, you may notice that the ad budget is being split between multiple brands.

Conclusion

Chances are, the giant firms behind these 10-figure ad budgets aren’t anywhere near the size of your business. But we can still learn a lot from major industries. If you are looking for physical media advertising check this  Signs New York City company packages.

The way they spend money can tell a lot about a company, from how they see their product to how much they’re willing to invest in new customers.

By studying their marketing budgets, you can learn a lot to improve your own marketing strategy and advertising plans.

What have you learned from the ads budgets of these giant brands?

Humorous Message that Clearly Demonstrates the Importance of Advertising

Wednesday, May 5th, 2010

I wanted to share the following with everyone. I came across this in a book.

Why advertise?

The following was created by the Michigan Directory Company to promote their publication ‘Home Town Directories’. This humorous yet very accurate message clearly demonstrates the importance of advertising and marketing.

A man wakes up in the morning after sleeping on an advertised bed, in advertised pajamas. He will bathe in an advertised tub, wash with advertised soap, shave with advertised shaving cream, eat a breakfast of advertised juice, cereal, and toast that was toasted in an advertised toaster. He will put on advertised clothes, glance at his advertised wristwatch, and then ride to his office in his advertised car. At the office he will sit at his advertised desk, in his advertised chair, and write with his advertised pen. Yet this man hesitates to advertise, saying that advertising doesn’t pay. Finally when his business fails, he will advertise it for sale.

Is online marketing always the best choice for advertising?

Thursday, October 29th, 2009

Not necessarily! The best option for advertising will ultimately depend on the target market you want to reach. For example, if you are trying to reach elderly with your products or services, a vast majority of them are probably not on the Internet which means your marketing will not be effective.