Posts Tagged ‘body language’

Effective presentation and communication skills for sales meetings

Tuesday, December 15th, 2015

Sales meetings are a great opportunity to motivate your team, to give them new ideas and direction. It is a way to keep your team up-to-date and to bind it together. However, too often it is seen as an appointment everyone just wants to get it over with. So what should be considered to turn a sales meeting into an effective and productive event that brings your team forward?

 

First of all, get clear about your objectives. What challenges has your team faced? Did you want to discuss your sales goals or new tactics? Are there new products you want to introduce? Determine your topics, but make sure not to discuss too many subjects. You cannot handle every point in a single meeting. Consider that too much information won’t stick in mind. That is why regular but short meetings are far more effective than a single annual meeting.

 

Which leads to the next point. Even with a busy schedule, hold your meetings regularly. This way you are able to handle and react to current topics. Also your sales team will be more focused and interested more in these new services like sales enablement.

 

Furthermore, keep your talks short but yet informative and catchy to retain your team’s attention. Open questions and real world examples help to involve them and to start a dialog. Give them the possibility to contribute their ideas and respond to their suggestions. The announcement of your meeting topics will help your sales team to prepare and participate actively.

 

Finally, your communication skills are a key factor for an interesting and informative sales meeting. To catch your audience’s attention and to hold catchy speeches is a matter of practice. Prepare scripts, to feel more confident and never stop practicing and gathering experiences to share. Additionally, your body language is just as important, so pay attention and display a confident appearance and hold eye contact.

 

Your presentation determines the effectiveness of your sales meeting and influences your sales team. Get the most out of it!