Posts Tagged ‘branding’

Common mistakes business owners make when hiring a marketer

Monday, July 27th, 2015

Lead management, online marketing, market investigation, branding, corporate communications – with the broad range of marketing areas it can turn out to be quite challenging to find the perfect marketer for your business. And while larger enterprises have a whole team of specialists for each area, smaller companies are faced with the problem of finding a marketer that covers the whole spectrum of their marketing requirements. Let us point out what is really important by hiring a marketer!

 

Point 1 – You do not have to find an overall specialist! Instead, figure out what your company needs, what you want to focus. You want to attract more leads? Increase your market share? Or do you need a whole new marketing strategy? Only if you are clear about what you need, you will find the right marketer.

 

Point 2 – Expertise is an advantage, but no requirement. Of course, someone, who has already worked in the similar or same industry you are in, brings in valuable knowledge about products, your target group and the market. But this knowledge can be acquired within weeks, so this should not be a prerequisite for your future marketer.

 

Point 3 – Professional skills are an essential prerequisite, but so are personal abilities, such as the following. A marketer should know about the importance of customers for the business. He/she should be able to relate to the demands of their customers – not by identifying how the target group should be but by identifying how your target group is, thinks and demands. Furthermore, a marketer must bring in a deep understanding of the market, of your competitors, your products and brand. He/she must represent your company philosophy, understand and communicate the idea and value of your business and convey your company philosophy. Additionally, communication is highly important in marketing. To be convincing, you must be a good storyteller. Only if you know how to attract your target group, how to write persuasive content you will receive attention. Furthermore, besides the development and implementations of measures, the ability to set goals and measure developments and results is a must-have in marketing. A marketer should be able to evaluate and analyse marketing measures and react to results. A further ability a marketer should bring in is the willingness to learn. Marketing is constantly changing; there will always be new platforms and possibilities to reach your customers. That is why marketers should always be up to date about the latest trends and developments if they do not want to stay behind.

 

Thank you for visiting Reframe Marketing at 2013 Vancouver Franchise and Business Opportunities Show

Monday, April 29th, 2013

Exhibiting at the 2013 Vancouver Franchise and Business Opportunities Show was a great success. Thanks to all the visitors that dropped by Reframe Marketing’s booth. We enjoyed the opportunity to meet and talk with each and everyone of you. Also, Karen’s presentation on both  Saturday and Sunday, April 6-7 were full each time. Great thanks to all of you.

        

Creating a Brand that Lasts – Karen’s presentation for Langara College CS Computer Tech Meetup on Feb 22nd, 2013

Friday, March 1st, 2013

Karen and Abe are proud to have been guest speakers on branding for the Langara College CS Computer Tech Meetup on Friday. There were approximately 25-30 participants and Karen received great feedback!
   

Karen’s presentation for Langara College CS Computer Tech Meetup on Feb 22nd, 2013

Tuesday, February 19th, 2013

Creating a Brand that Lasts – A rundown on what it means to create a brand, and how to do it. Karen explains how to know when branding is necessary, the importance of a branding expert, and the long term process that ensures your brand will be a success. http://www.meetup.com/Langara-College-CS-Computer-Tech-Meetup/

Tiger Woods Marketing Worth Billions –

Thursday, December 17th, 2009

It baffles me how much companies are willing to pay to have Tiger Woods associated with their products or services. Just goes to show how much branding can be worth if done correctly.

Deliberate Marketing Strategy

Sunday, September 20th, 2009

If you look at allot of the most successful companies today (e.g. Google), deliberate marketing measures were taken to get to where they are now. This includes careful selection of corporate colours to represent the company image, careful selection of placement of text on webpages, development of marketing program measurement strategies etc..

Everything was done with an art and science combined. Just remember, don’t strip the strategy of its creativity and innovation. Balance, is ultimately what you want to achieve.

Using Marketing ROI

Friday, September 18th, 2009

Marketing ROI (return on investment) is the latest buzzword in the marketing and advertising community, but the part that bothers me most about it is the fact that it is not being used correctly. Businesses and Marketers are demanding good metrics at all times on their advertising short and long term to see if they are making an effective marketing investment or not.

Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested]  a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions (e.g. Nike, McD’s), an intangible asset.

To prevent the wrong usage of Marketing ROI, try and use the terms ‘return’, ‘short, and long term return’ accordingly.