Posts Tagged ‘Canada’

Hottest Industries in Canada posted at Canadian Immigrant Magazine

Tuesday, October 30th, 2012

For potential startups, here are some tips to understand the business environment and consumer needs in Canada. Karen’s article analyzing and researching the most popular industries in Vancouver, Calgary, Toronto, Ottawa and Montreal is posted at Canadian Immigrant Magazine here: You might also not want to miss the print version article with extra advice and information, published in the October issue –  The 9 most common mistakes made when starting a small business (see below).

Know before starting a business

Tuesday, August 21st, 2012

What is the most important thing you must know before starting a business in Canada as an immigrant?

Find out in Karen’s column in the Chinese language newspaper West Canada Weekly, Issue 147, August 4.

Here is a link to the online version if you missed picking it up:

Promotion on business card printing, self-standing banner stands, and a customized logo pendant necklace

Tuesday, January 31st, 2012
New Year’s Promotion on business card printing, self-standing banner stands, and a customized logo pendant necklace.
For more details, visit:
Place your orders quickly now as this deal is only available while supplies last!
If you have any questions or you want to place an order, you can reach us at

Enhancing the mentor-mentee relationship

Wednesday, January 18th, 2012

A mentor-mentee relationship is helpful, but enhancing  a traditional relationship between the two parties is also essential. This time, Karen would like to share her experiences as both a mentor and mentee. She explains how a mentee should go for advice, what attitude a mentee should have, and why a casual mentorship can be beneficial as well. You can read more details in her article posted at CYBF blog here:

Ignite your Marketing Workshop, Huge Success!

Monday, November 14th, 2011
The Ignite Your Marketing Workshop presented by Karen and Abe for the SFU Student Entrepreneur of the Year 2011 event was a huge success. Tickets sold out quickly! Below are some photos from the event:

Learning Never Stops

Monday, August 22nd, 2011
Good News to Reframe Marketing!
Congratulations to Karen Milde on becoming a mentor writer for Canadian Youth Business Foundation Blog! Her debut article was received with great reviews.
We are happy for her accomplishments and we know that many readers will gain exclusive tips on how to become a successful entrepreneur.
Karen shares her attitude to life and work as an entrepreneur in Canada by ongoing learning and how she learns about the global business in this technology-driving society.
Karen believes that Learning Never Stops. Read more about her experiences here:
Stay tuned for more articles!

Reframe Marketing assists West Coast Geothermal with Competitor Research Analysis

Sunday, June 26th, 2011

West Coast Geothermal approached Reframe Marketing for assistance with their competitor research analysis. West Coast Geothermal selected Reframe Marketing for the competitor research exercise because they were looking for a boutique size firm to work with and the team resume was impressive.

For the complete story, visit

Karen Presenting at SFU

Tuesday, April 12th, 2011

“It was my pleasure to share with a full-house set of budding young entrepreneurs my trials, tribulations, and experiences on becoming an entrepreneur. I was part of a panel that included 3 other business owners and one speaker from SFU SIFE. It was so much fun listening to other entrepreneurs share their stories and hearing about how far they’ve come in their ventures.  Aside from that, the panel provided many great tips on things to consider when starting a business. The knowledge share in the seminar was so inspiring and motivational.  This interactive session could have been easily valued at a few hundred dollars given the expertise in the room but I am so glad that eager students were able to attend free of charge. Thanks to everyone who attended and stay tuned for other upcoming career services entrepreneurial seminars!”

A thank you note from one of the students:

Dear Karen,
I attended the speaker panel at SFU yesterday. I wanted to sincerely thank you for taking time off to share your experience with us. I, myself have graduated from SFU and have a concentration in Marketing and Finance, so I was very inspired by your experience especially when you said that you wanted to do what most people won’t do now in order to do what most people can’t in the future.. This quote will stay with me always…


If you are interested in having Karen speak at your event, email

Marketing Expenses can be written off from a tax perspective

Monday, October 25th, 2010
In today’s high-tech, global, business environment, the potential for growth and exposure is greater than ever before, and as I’ve mentioned, marketing is key to taking advantage of this potential.

Simply put, marketing can provide you with the tools that will help you maintain your company’s presence and keep it competitive.

Websites, for example, have become one of these essential tools. Your company’s website, however, needs to be more than just a URL address and a phone number. It has to be attractive, informative and easy to use. After all, in business as in life, first impressions are everything, and if you want your business to succeed, you need to put your best face forward.

Branding is another big one. We live in a branded world, and like it or not, everyone from Nike to your local charity has realized the importance of having a clean, consistent brand image. Your brand is your company’s identity, and as with websites, that image needs to convey confidence and competence.

If developed well, marketing strategies will attract attention to, and generate buzz about, your company and your services, and this, of course, means an increase in revenue. It is important, however, to always remember the old business adage “you have to spend money to make money.” Beautifully designed websites and strong, effective branding campaigns are investments, and like all investments, they will cost you money. The thing that many businesses don’t realize is that marketing can be claimed as a business expense.

Did I just blow your mind?

It’s absolutely true. Marketing expenses can be fully written off from a tax perspective, which means your company should monitor revenues to see what percentage can be reasonably used for this purpose.

According to Robert Elm BComm, MBA, CA, CPA (Illinois), CIP, PFP of Elm and Associates, “the Canada Revenue Agency has certain restrictions on the deduction of advertising in periodicals, as well as using a wrapping professional service. The complete wording can be read at the CRA web site at“.

So, keep marketing at the top of your financials all the time and remember to view it for what it really is: a way to make more money.

Karen Milde – CYBF Mentor

Wednesday, September 1st, 2010

Karen Milde is now a CYBF Mentor. Her Mentee is Regina of Green Sapphire Imports. Green Sapphire is an importer and exclusive distributor of Brazilian Eco Fashion designers from Brazil to Canada.

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