West Coast Geothermal approached Reframe Marketing for assistance with their competitor research analysis. West Coast Geothermal selected Reframe Marketing for the competitor research exercise because they were looking for a boutique size firm to work with and the team resume was impressive.
For the complete story, visit http://www.reframemarketing.com/successes.htm
“It was my pleasure to share with a full-house set of budding young entrepreneurs my trials, tribulations, and experiences on becoming an entrepreneur. I was part of a panel that included 3 other business owners and one speaker from SFU SIFE. It was so much fun listening to other entrepreneurs share their stories and hearing about how far they’ve come in their ventures. Aside from that, the panel provided many great tips on things to consider when starting a business. The knowledge share in the seminar was so inspiring and motivational. This interactive session could have been easily valued at a few hundred dollars given the expertise in the room but I am so glad that eager students were able to attend free of charge. Thanks to everyone who attended and stay tuned for other upcoming career services entrepreneurial seminars!”
A thank you note from one of the students:
Dear Karen,
I attended the speaker panel at SFU yesterday. I wanted to sincerely thank you for taking time off to share your experience with us. I, myself have graduated from SFU and have a concentration in Marketing and Finance, so I was very inspired by your experience especially when you said that you wanted to do what most people won’t do now in order to do what most people can’t in the future.. This quote will stay with me always…
Afra
If you are interested in having Karen speak at your event, email info@reframemarketing.com.
Simply put, marketing can provide you with the tools that will help you maintain your company’s presence and keep it competitive.
Websites, for example, have become one of these essential tools. Your company’s website, however, needs to be more than just a URL address and a phone number. It has to be attractive, informative and easy to use. After all, in business as in life, first impressions are everything, and if you want your business to succeed, you need to put your best face forward.
Branding is another big one. We live in a branded world, and like it or not, everyone from Nike to your local charity has realized the importance of having a clean, consistent brand image. Your brand is your company’s identity, and as with websites, that image needs to convey confidence and competence.
If developed well, marketing strategies will attract attention to, and generate buzz about, your company and your services, and this, of course, means an increase in revenue. It is important, however, to always remember the old business adage “you have to spend money to make money.” Beautifully designed websites and strong, effective branding campaigns are investments, and like all investments, they will cost you money. The thing that many businesses don’t realize is that marketing can be claimed as a business expense.
Did I just blow your mind?
It’s absolutely true. Marketing expenses can be fully written off from a tax perspective, which means your company should monitor revenues to see what percentage can be reasonably used for this purpose.
According to Robert Elm BComm, MBA, CA, CPA (Illinois), CIP, PFP of Elm and Associates, “the Canada Revenue Agency has certain restrictions on the deduction of advertising in periodicals. The complete wording can be read at the CRA web site at http://www.cra-arc.gc.ca/tx/bsnss/tpcs/slprtnr/bsnssxpnss/dvrtsng-eng.html“.
So, keep marketing at the top of your financials all the time and remember to view it for what it really is: a way to make more money.
Karen Milde is now a CYBF Mentor. Her Mentee is Regina of Green Sapphire Imports. Green Sapphire is an importer and exclusive distributor of Brazilian Eco Fashion designers from Brazil to Canada.
Hello! My name is Helena and I am from Korea. I recently joined Reframe Marketing as a Marketing Assistant. Recently, I attended the ‘Successful You Business Awards’ with my Supervisor, Karen. The event had an even greater turnout than I expected. Many people were mingling and networking. After the awards ceremony, Clodhoppers had a presentation about their business. I tried Clodhoppers for the first time ever and they were crispy and crunchy and sooooooooo good. I enjoyed every minute of the event. Thanks to Karen for inviting me to the event. It was an amazing experience! I hope Reframe Marketing is nominated for best business in the future. If you want to know about the event, check it out at http://www.smallbusinessbc.ca
Here are some photos from the event. Sorry that they are blurry.
Below is a photo from SFU Alumni Services day: Hot meal for over 120 homeless people at the Drop in Living Room in Downtown Eastside
It was a fantastic feeling to make a difference in the community, I encourage others to do it next year!
This opportunity was care of Reiyukai Canada.
