Posts Tagged ‘communicate’

Relationship marketing secrets

Wednesday, October 21st, 2015

The relationship between customers and businesses has changed over the past years. While traditional marketing has mainly focused on products and prices, relationship marketing has now become an integral part in marketing strategies. The focus lies now on building up long-term relationships with customers. Businesses interact and communicate directly with buyers and build in this way trust in their brand, product and services.

 

A key element to get in direct contact with your customers and to build up a long lasting relationship is of course through social media. However, relationship marketing is not all about collecting likes and followers, but communication. Start relevant conversations and involve your customers in this way. Post useful and informative articles, instead of advertising posts. Communication instead of promotion is the key!

 

Furthermore, relationship marketing does not focus on what do you sell, but on how you can help your customers. Do not focus on your business but on the benefits for your customers, on what you can do for them. Additionally, to build up trust, to build up a relationship you have to know who they are and how to address them. However, do not assume that your strategy is suitable for everyone. Gender, age, cultural background – your customers are individuals, so adapt your communication.

 

Relationship marketing, however, should benefit both sides – customers and businesses. While customers benefit from better customer care, customized products and services, businesses gain an edge from the ideas and suggestions of customers. Find out what you can improve, what your customers need and get inspiration from their creativity. This is the key for successful relationship marketing and the foundation for a lifelong customer relationship.

 

Social Media: What you might be missing out on

Thursday, August 5th, 2010
Social media have become highly accessible and highly effective e-marketing tools, and, nowadays, it pays to take advantage of these powerful and multifaceted resources.
Social media marketing should be a part of any effective integrated marketing communications plan as it has the potential to bring a huge amount of traffic and attention to your business,products, and services.
Here are 5 reasons why:
1. Access to a huge pool of potential customers.
The Internet has become the global meeting place and more people than ever are going online to access information and services, and to communicate. Facebook alone has over 500 million users. Social media has made it possible to connect with those users.
2. It’s Easy
Social media resource are usually designed to be user friendly, which means that sites and applications can be easily maintained and updated. It also means that almost anyone, whether they are 18 or 80 from Vancouver or Vienna, can have access to your business.
3. It involves low costs and high rewards.
Most sites are free and can help increase your revenues. Enough said!
4. Diversity
A great feature about many social media resources is that they can be linked together so that the same message can be presented through a variety of platforms. This can not only save you time, but it also ensures a consistent message. Your Twitter account, for example, can be connected to your Facebook page so that all you tweets will automatically be posted on your
message board. In addition, many sites also allow for the use of videos and photos, which makes for a truly multimedia marketing approach.
5. Real time market research
Sites such as Facebook, Twitter, and personal blogs are all about communicating and, as a result, they allow companies to conduct their own free market research by tapping into discussions about specific market places, products, services. On the flip side, it’s also possible to see who is having those discussions.