Posts Tagged ‘Communication’

Relationship marketing secrets

Wednesday, October 21st, 2015

The relationship between customers and businesses has changed over the past years. While traditional marketing has mainly focused on products and prices, relationship marketing has now become an integral part in marketing strategies. The focus lies now on building up long-term relationships with customers. Businesses interact and communicate directly with buyers and build in this way trust in their brand, product and services.

 

A key element to get in direct contact with your customers and to build up a long lasting relationship is of course through social media. However, relationship marketing is not all about collecting likes and followers, but communication. Start relevant conversations and involve your customers in this way. Post useful and informative articles, instead of advertising posts. Communication instead of promotion is the key!

 

Furthermore, relationship marketing does not focus on what do you sell, but on how you can help your customers. Do not focus on your business but on the benefits for your customers, on what you can do for them. Additionally, to build up trust, to build up a relationship you have to know who they are and how to address them. However, do not assume that your strategy is suitable for everyone. Gender, age, cultural background – your customers are individuals, so adapt your communication.

 

Relationship marketing, however, should benefit both sides – customers and businesses. While customers benefit from better customer care, customized products and services, businesses gain an edge from the ideas and suggestions of customers. Find out what you can improve, what your customers need and get inspiration from their creativity. This is the key for successful relationship marketing and the foundation for a lifelong customer relationship.

 

Common mistakes business owners make when hiring a marketer

Monday, July 27th, 2015

Lead management, online marketing, market investigation, branding, corporate communications – with the broad range of marketing areas it can turn out to be quite challenging to find the perfect marketer for your business. And while larger enterprises have a whole team of specialists for each area, smaller companies are faced with the problem of finding a marketer that covers the whole spectrum of their marketing requirements. Let us point out what is really important by hiring a marketer!

 

Point 1 – You do not have to find an overall specialist! Instead, figure out what your company needs, what you want to focus. You want to attract more leads? Increase your market share? Or do you need a whole new marketing strategy? Only if you are clear about what you need, you will find the right marketer.

 

Point 2 – Expertise is an advantage, but no requirement. Of course, someone, who has already worked in the similar or same industry you are in, brings in valuable knowledge about products, your target group and the market. But this knowledge can be acquired within weeks, so this should not be a prerequisite for your future marketer.

 

Point 3 – Professional skills are an essential prerequisite, but so are personal abilities, such as the following. A marketer should know about the importance of customers for the business. He/she should be able to relate to the demands of their customers – not by identifying how the target group should be but by identifying how your target group is, thinks and demands. Furthermore, a marketer must bring in a deep understanding of the market, of your competitors, your products and brand. He/she must represent your company philosophy, understand and communicate the idea and value of your business and convey your company philosophy. Additionally, communication is highly important in marketing. To be convincing, you must be a good storyteller. Only if you know how to attract your target group, how to write persuasive content you will receive attention. Furthermore, besides the development and implementations of measures, the ability to set goals and measure developments and results is a must-have in marketing. A marketer should be able to evaluate and analyse marketing measures and react to results. A further ability a marketer should bring in is the willingness to learn. Marketing is constantly changing; there will always be new platforms and possibilities to reach your customers. That is why marketers should always be up to date about the latest trends and developments if they do not want to stay behind.

 

Karen Milde Acceptance to TechWomen 2013

Wednesday, May 1st, 2013

 

May 1st, 2013


Vancouver, BC– Karen Milde, CEO and Co-Founder of Reframe Marketing, has been accepted as one of 21 participants in TechWomen 2013. Karen will participate in this program from May 13th to 16th in Silicon Valley, California.


TechWomen 2013 is organized by the Consulate General of Canada San Francisco & Palo Alto. The TechWomen Canada program aims to connect and support Canadian women in the technology sector to their peers in Silicon Valley. This outreach initiative will expose the Canadian women to the impact and high growth culture of the Valley, which they can use to enhance the growth of their technology companies. Each participant will have the unique chance to explore business opportunities in one of the biggest Information Communication Technology (ICT) clusters in the world, the Silicon Valley. http://www.canadainternational.gc.ca/san_francisco/highlights-faits/2013/TechWomen.aspx?lang=en


Congratulations Karen for this well-earned opportunity.


To learn more please contact:

Reframe Marketing

604-630-3836

info@reframemarketing.com