Posts Tagged ‘content’

Building a website, how to do it properly

Monday, September 21st, 2015

A website is essential in today’s business world, whether you are selling online or not. In a way, it is kind of your online business card. So it has to convince at first glance. You are thinking of a redesign or even to start to build a website? Here are some tips to get started!

 

First of all – determine what you want to achieve with your website. What is its purpose? Do you want to provide information about your products and services? Do you want to present your company? Do you plan to provide relevant information to your visitors about the industry, product developments, etc. Or is it an online shop you are working on? When you know what you want to do with your website, you can go ahead and choose your web content management software. From WordPress to Joomla!, etc. – there are plenty of choices, many of them even free. Research will point out the various advantages they offer and choose the one that fits your needs best.

 

When you’re ready, choose your domain name and register. If possible, your domain should include your company’s name. For search engines it can also be a benefit if you include a word (for example of your service, product, industry, etc.) your customers will search for. Furthermore, make sure your domain is unique – you don’t want your customers to end up on the wrong website!

 

As next step, start to work on your content and on the structure your website will have. You want to set the number of pages and content before you start with the design. Make sure that your navigation is clear, so that your visitors don’t get confused or even frustrated if they cannot find what they are looking for. The development of your content, however, is probably the most challenging part. Engaging, informative and compelling – that is, what your website’s content should be. You want to keep your visitors on your site, to encourage them to find out more about you and your offer. Provide info about yourself – Who are you? What is your background? What does your company stand for? Furthermore, point out the benefits your company offers for your customers. Present your products and services. Also include testimonials to convey trustworthiness. Most important, do not forget to include a contact page to let your customer know how, when and where they can find you. Include all contact data, links to social media sites, your opening hours, etc.

 

With these steps, you set the basis for a successful launch of your website. So, do not wait any longer, get your website started.Or you can use a orange county website design agency to get you started quicker.

 

Online marketing tactics – tips & tricks of the trade

Monday, January 19th, 2015

From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost diligent and dedicated!

 

Beginning with your website – an attractive design and appealing content are the first step to drawing interest and encouraging people to visit your site again. Convey the impression of value, give insights on your company and provide information your customers are looking for. Regarding your website, you should also take note of the increasing usage of mobile devices. Simplify the use of your website with mobile phone or tablets by providing a mobile version.

 

Furthermore, to ensure you reach your target group, you have to know what they are interested in, what they are looking for and with which medium you can reach them best. But no matter whether blog, e-newsletter or social media, your articles should be interesting, on-topic and posted regularly. According to studies, the use of pictures persuades more users to read your posts. If you write about topics related to your service or products provide links, to drive more traffic to your website. Arouse interest with catchy headlines. Make sure to keep them short but still expressive.

 

In addition, consider that today people often are overflowed with information, especially online. Nevertheless you want to get your customers to read your articles. The tactic hereby is to keep your information short. So called micro contents are easy and quick to read but still informative – tailored to people, who have no time to read long and wordy texts.

 

A further important aspect of online marketing is social media. Even though it can be very time consuming, to optimize your online marketing you have to take the time to set it up, complete and manage accounts in various media like LinkedIn, Twitter, Google+ or Facebook. Incomplete profiles and neglected accounts appear unprofessional so you might want to get youtube dislikes. Also, make sure to insert social buttons to your website, newsletters, email signatures, etc. to encourage your customers to share your articles.

 

Deploy social media to spot your customer’s demands. Ask them directly what they are looking for, what they would like to see improved upon, etc. Maybe you can even start a regular Q&A, where you can answer your client’s questions about your product or services. Revisit these topics in your blog and provide in this way exactly the information customers are looking for.

 

Smart online marketing offers various possibilities to promote your business successfully in the internet and is a perfect way to build up trust – and trust secures customers’ loyalty.

 

Expensive Advertising is no Longer Necessary to Create a Successful Brand

Tuesday, March 16th, 2010

Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently.

http://www.busmanagement.com/news/newsbuilding-a-successful-brand/