Posts Tagged ‘effective direct mail campaign’

September 2015 Newsletter: From risk management to underestimated marketing measures

Wednesday, September 23rd, 2015

Dear friends,

 

On our blog we do not only offer regularly valuable marketing tips but also interesting articles regarding entrepreneurship. Meeting so many successful entrepreneurs and running her own business, Karen loves to share her thoughts about issues that concern business owners.

 

Effective marketing tools for sharing your story

Information about benefits of your product and service are not enough to convince. Today, customers want to know more about a company and the people behind it. Your business story is thus an important factor to build up trust among your customer base. But what is the best way to share your story?

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The importance of planning for and managing risks

Risks and entrepreneurship are closely linked. Market situations, problems with suppliers or the loss of an important customer, these problems are not always predictable. And although risks can never be excluded completely, a thorough planning for risks is essential for coping with problems.

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How to create an effective direct mail campaign

Direct mail is outdated? Wrong! Properly prepared direct mail campaigns can be an effective way to reach your customers. From the headline to the call to action – what is important? Find tips and tricks on how to make your direct mail campaign successful.

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Look forward to staying in touch!

 

How to create an effective direct mail campaign

Wednesday, July 8th, 2015

With the trend towards online and mobile marketing, direct mail has taken a backseat in today’s advertising strategies. Rightly? Definitely no, as direct mail campaign can be an effective, tangible but often underestimated advertising measure.
Start with finding an engaging headline, one that triggers curiosity and convinces. People get overwhelmed with advertising and its promises today, so you have to stand out. If your headline convinces, also the rest of your mail will get attention. So take your time to gather ideas – the headline is the most crucial part of your whole campaign.
Furthermore, benefits are more convincing than features. Quality, reliability, usability and sustainability – that is what your customers are looking for. Make sure to point out your product’s benefits in the first paragraph of your copy to keep your leads interested. Thereby, be personal. Address your customers by name or for example include pictures of your company or employees.
An effective direct mail campaign should also include a direct call to action. “Call us today”, “Get a free quote” or “Come in and get more information” – encourage your customers to act. However, also make sure that there is an urge to act, for example by offering discounts, set a time limit, etc.
To make your campaign even more effective, combine it with other marketing measures. For example, provide more information to the campaign on your website, to drive more traffic to it. Or refer to your social media sites, blogs etc.
However, it is not enough to send out a mail on occasion. To implement a really successful campaign, you have to track your results. Phone your customers, ask if they have received your mail and give more information. Send out follow-up mails, but make sure not to use exactly the same copy. Get their attention, keep them interested and make your campaign in this way a success.