Posts Tagged ‘effective marketing’

Reframe Marketing Summer Tidbits Newsletter is here!

Friday, July 13th, 2012

Check out our latest company newsletter, full of tips and advice on how to achieve effective marketing and marketing return on investment.

View and subscribe to the newsletter here:

Interactive Media – presentation at Langara College Thursday March 22, 2012

Thursday, March 15th, 2012

On Thursday March 22, 2012 Karen will have a presentation about Interactive Media at the Langara College School of Management.

Internet, smart phone, video games, etc. have become a matter of course for our generation. How did they influence the advertising and marketing business? Karen will talk about the importance of the new media, the different forms, aspects and the effectiveness of interactive media.

Once again, Happy Holidays!

Tuesday, January 3rd, 2012

Hope everyone had a great break! Once again, Happy Holidays!


Effective Marketing

Friday, August 20th, 2010
I was reading an article the other day that mentioned some important considerations for developing an effective strategy, and I just thought I’d quickly share them.

Determine the level of marketing you need. This can depend on:

  • The size of your company.
  • Where your company is in its life cycle (for example, starting up, growing, maturing, declining).
  • Whether you are making strategic decisions about the company’s entire product portfolio, a particular product line, or just one product.
  • How much marketing strategy formulation you have done in the past.

Use a structured process:

  • Do some front-end preparation to save you time and money.
  • Develop a clear, structured, well-thought-out process to keep the focus, ensure the consistent use of information, and streamline decision-making.

It also important to remember that your marketing strategy formulation is not the beginning of the process, it’s the end. That’s why it’s important to do your research:

  • Draft an outline of your plan.
  • Collect comprehensive, accurate, and current information about your market, customers, competitors, and partners.

Finally, avoid common marketing mistakes by:

  • Collecting ample marketing information before you begin formulating a strategy.
  • Not involving too many people in the process of formulating a strategy. Focus on decision-makers and knowledge experts.
  • Referring to your completed marketing strategy often, and update it as necessary. It needs to be a living document.

View our Portfolio: Branding, Print, Web, Industry, Media

Thursday, April 29th, 2010

Reframe Marketing’s portfolio is finally up! We were lost this entire time without it.  Happy Browsing 🙂






Biggest Fears of Entrepreneurs

Thursday, March 18th, 2010

It seems that what really scares business owners are not the day-to-day aches and pains, such as sales, rising taxes or increasing competition; the real fears spring from deep in the entrepreneur’s insecure soul:

– Fear of not marketing effectively (38%).

– Fear of never being able to retire (33%).

– Fear that they’re not staying abreast of new technology (20%).

Read more here:

Using Marketing ROI

Friday, September 18th, 2009

Marketing ROI (return on investment) is the latest buzzword in the marketing and advertising community, but the part that bothers me most about it is the fact that it is not being used correctly. Businesses and Marketers are demanding good metrics at all times on their advertising short and long term to see if they are making an effective marketing investment or not.

Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested]  a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions (e.g. Nike, McD’s), an intangible asset.

To prevent the wrong usage of Marketing ROI, try and use the terms ‘return’, ‘short, and long term return’ accordingly.