Posts Tagged ‘effective’

Promoting Your Business

Thursday, June 28th, 2012

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can’t refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for their business is take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a short list of just some small business marketing ideas using design to get you thinking about all of the different ways you can promote your business.

Different ways you can promote your business using design

  • Update your business cards.
  • Make your business card stand out from the rest.
  • Create or update your brochure.
  • Create a digital version of your brochure for your website.
  • Explore a website redesign.
  • Introduce yourself to other local business owners.
  • Launch a multi-piece direct mail campaign.
  • Include a clear and enticing call to action on every direct mail piece.
  • Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
  • Send past customers free samples and other incentives to regain their business.
  • Use stickers or magnets to advertise on your car.
  • Take out an ad in your local newspaper.
  • Advertise on Facebook.
  • Advertise on LinkedIn.
  • Use a sidewalk sign to promote your specials.
  • Create an email opt-in on your website or blog.
  • Create a coupon.
  • Send birthday cards to your clients.
  • Send Holiday greetings cards to your clients.
  • Donate branded prizes for local fundraisers.

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First Impressions are Key to Business Success

Monday, May 3rd, 2010

First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more…

Your marketing will be effective with a professional image and thus provide you with a return on investment (ROI).

How many of you work to continue to improve this on a daily basis for your business? What do you do to keep these types of matters at the top of your staff’s minds? When was the last time you had your customers provide you with feedback on your businesses appearance?