Posts Tagged ‘entrepreneurship’

September 2015 Newsletter: From risk management to underestimated marketing measures

Wednesday, September 23rd, 2015

Dear friends,

 

On our blog we do not only offer regularly valuable marketing tips but also interesting articles regarding entrepreneurship. Meeting so many successful entrepreneurs and running her own business, Karen loves to share her thoughts about issues that concern business owners.

 

Effective marketing tools for sharing your story

Information about benefits of your product and service are not enough to convince. Today, customers want to know more about a company and the people behind it. Your business story is thus an important factor to build up trust among your customer base. But what is the best way to share your story?

Read more on our blog

 

The importance of planning for and managing risks

Risks and entrepreneurship are closely linked. Market situations, problems with suppliers or the loss of an important customer, these problems are not always predictable. And although risks can never be excluded completely, a thorough planning for risks is essential for coping with problems.

Read more on our blog

 

How to create an effective direct mail campaign

Direct mail is outdated? Wrong! Properly prepared direct mail campaigns can be an effective way to reach your customers. From the headline to the call to action – what is important? Find tips and tricks on how to make your direct mail campaign successful.

Read more on our blog

 

Look forward to staying in touch!

 

Advice on marketing your business story

Tuesday, February 24th, 2015

Marketing of most businesses concentrates on the promotion of products and services. Corporate design, web presence, folder, etc. should be distinctive and emphasize the uniqueness of a company. In fact, many of them do not think about the most unique of their business – their business story. Large companies and groups have already encountered it and promote their story in order to become more tangible. To be perceived as a person not as faceless company, is exactly the right way to stay in your customer’s mind.

 

Share your first steps as an entrepreneur. What has encouraged you to start a business? What inspires you? Give your customer an understanding about your values, your beliefs and the quality that distinguishes you. Build up trust in your team; trust in your company, your reliability, and the quality behind your products and services.

 

Talk about your successes. Show how you helped customers with their projects and how you even led demanding projects to success. Convey the impression that you are able to deal with challenges and that your customers can rely on you. Show that you care about them, that their benefits are of your utmost concern.

 

However, avoid exaggeration! To the contrary, also mention the failure and setbacks you experienced in the course of time. Failure belongs to entrepreneurship. To share them shows personality – to leave them out makes you implausible.

 

Furthermore, highlight your goals and vision. Let your customers take part in your plans. Businesses, which constantly develop and work on themselves show that they do not fear challenges and always strive to do their best.

 

Do not make the mistake to just talk about your products and services. Your clients want to hear YOUR story. Also, avoid too much technical jargon, which rather appears arrogant than competent.

 

The sharing of your personal business story gives you a distinguishing character. It brings your customers closer to your company and connects you “emotionally” with them.

 

December 2014 Newsletter

Monday, December 22nd, 2014

Dear Friends,

 

The year 2014 is slowly drawing to an end, so we want to take the chance to say thank you. Thank you for your trust and for giving us the possibility to help you to improve and succeed.

 

A new year is often viewed as a new start in business, as time for changes and improvement. The business world is fast moving, and so are business trends. That is why we regularly share our advice, tips and thoughts with you on our blog – for our clients, business friends and everyone who is interested in business, marketing and entrepreneurship.

 

The value of mentoring

The passing on of knowledge and supporting of the next generation is a valuable experience for the mentee as well as for the mentor. Mentoring – a way to give back to your community and a chance for your personal growth.
Read more…

 

Why the understanding of basic accounting is vital for running a successful business

An outstanding business idea is the foundation for your business; however it does not guarantee success. Being financially literate is just as important.
Read more…

 

Advice for newcomers

Considering entrepreneurship? Advice is helpful, but what is really crucial for your success? Why high expectations hinder rather than help, and why a lifelong learning is vital for your success.
Read more…

 

Help us make a better website, Reframe Marketing

A vision has taken shape. Our improved and more accessible website will soon be launched. For the final-touch we need now your feedback. What would you like to have improved? Suggestions and wishes are welcomed!
Just email them to info@reframemarketing.com
Read more…

 

Look forward to staying in touch!

 

Advice for someone considering entrepreneurship

Friday, September 5th, 2014

Thinking about starting your own business? You might be facing a lot of well-meant advices, some more, some less helpful. Let us point out what you really should consider when starting an entrepreneurship.
 
First of all, be enthusiastic about what you do! If you are not convinced of your idea, why should someone else be? Don’t think too much about being different and more extraordinary than others, because rarely a business is. Do not condition the start of your business on economic situation; there will never be the right moment.
 
Do not mistaken to think the business world is waiting for you. In the beginning many new entrepreneurs have high expectations and start to give up when they don’t see immediate results. Give your enterprise time to establish and develop, and especially yourself the time to learn. Furthermore, be flexible and gather your customer’s feedback to improve upon things.
 
In addition, never stop learning. The business world is fast moving and changes constantly, you should be ready for this. Read business books and magazines, inform yourself about the industry and economy to keep up.
 
Furthermore, be aware that being an entrepreneur also has its down side. You will exchange a regular work week with a 60 – 70 hour week and a regular salary with possible times of insecure income. But even in difficult times remember the reasons why you started this business. It gives you the chance to work in the field you love and to develop. Think about what you have accomplished, about the rewarding times as an entrepreneur and learn to count failure as a chance to gain new experiences.
 
However, even with complete commitment to your business, do not forget your private life. Sure, as entrepreneur you have many responsibilities and think you have to be available 24/7, but nevertheless give yourself time to relax. Overexerting yourself does not benefit your business but leads to exhaustion, burnout and takes away the joy of work.
 
Lastly, meet up with like-minded persons or maybe even find a mentor. To have people with experience, who counsel and support you, can be extremely helpful. As entrepreneur you are not supposed to know everything and to have a solution for every problem. To accept help is not a sign of failure, but shows your readiness to learn.

 

Can entrepreneurship be learned?

Tuesday, August 7th, 2012

Do you think entrepreneurship comes by naturally or can it be learned? If entrepreneurship could be taught, what skills and experiences should be considered  to become an entrepreneur? These two questions have been debated for a while. Check out Karen’s Can entrepreneurship be learned? to read her conclusions on the subject.

Karen Presenting at SFU

Tuesday, April 12th, 2011

“It was my pleasure to share with a full-house set of budding young entrepreneurs my trials, tribulations, and experiences on becoming an entrepreneur. I was part of a panel that included 3 other business owners and one speaker from SFU SIFE. It was so much fun listening to other entrepreneurs share their stories and hearing about how far they’ve come in their ventures.  Aside from that, the panel provided many great tips on things to consider when starting a business. The knowledge share in the seminar was so inspiring and motivational.  This interactive session could have been easily valued at a few hundred dollars given the expertise in the room but I am so glad that eager students were able to attend free of charge. Thanks to everyone who attended and stay tuned for other upcoming career services entrepreneurial seminars!”

A thank you note from one of the students:

Dear Karen,
I attended the speaker panel at SFU yesterday. I wanted to sincerely thank you for taking time off to share your experience with us. I, myself have graduated from SFU and have a concentration in Marketing and Finance, so I was very inspired by your experience especially when you said that you wanted to do what most people won’t do now in order to do what most people can’t in the future.. This quote will stay with me always…

Afra

If you are interested in having Karen speak at your event, email info@reframemarketing.com.