Posts Tagged ‘facebook’

Online marketing tactics – tips & tricks of the trade

Monday, January 19th, 2015

From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost diligent and dedicated!

 

Beginning with your website – an attractive design and appealing content are the first step to drawing interest and encouraging people to visit your site again. Convey the impression of value, give insights on your company and provide information your customers are looking for. Regarding your website, you should also take note of the increasing usage of mobile devices. Simplify the use of your website with mobile phone or tablets by providing a mobile version.

 

Furthermore, to ensure you reach your target group, you have to know what they are interested in, what they are looking for and with which medium you can reach them best. But no matter whether blog, e-newsletter or social media, your articles should be interesting, on-topic and posted regularly. According to studies, the use of pictures persuades more users to read your posts. If you write about topics related to your service or products provide links, to drive more traffic to your website. Arouse interest with catchy headlines. Make sure to keep them short but still expressive.

 

In addition, consider that today people often are overflowed with information, especially online. Nevertheless you want to get your customers to read your articles. The tactic hereby is to keep your information short. So called micro contents are easy and quick to read but still informative – tailored to people, who have no time to read long and wordy texts.

 

A further important aspect of online marketing is social media. Even though it can be very time consuming, to optimize your online marketing you have to take the time to set it up, complete and manage accounts in various media like LinkedIn, Twitter, Google+ or Facebook. Incomplete profiles and neglected accounts appear unprofessional so you might want to get youtube dislikes. Also, make sure to insert social buttons to your website, newsletters, email signatures, etc. to encourage your customers to share your articles.

 

Deploy social media to spot your customer’s demands. Ask them directly what they are looking for, what they would like to see improved upon, etc. Maybe you can even start a regular Q&A, where you can answer your client’s questions about your product or services. Revisit these topics in your blog and provide in this way exactly the information customers are looking for.

 

Smart online marketing offers various possibilities to promote your business successfully in the internet and is a perfect way to build up trust – and trust secures customers’ loyalty.

 

How to effectively use social media to promote your business

Wednesday, December 17th, 2014

Social media has made its way into today’s business world. The majority of companies, no matter which size, use one or more social media sites for its marketing, but hardly anyone is exploiting all of its potential. To benefit from social media marketing you have to invest time and effort. Post and period is the wrong way to succeed. You have to act, by posting, following and answering questions. Shortly said – be active.

Present your company and create a lasting relationship with your customers. Social media gives you the possibility to contact your clients directly and provide unique customer service. Listen to what people say about your company or products, reply to questions or complaints and show that customer care matters in your company.

Moreover, a social media presence contributes to drive traffic to your website. Maybe you operate a corporate blog? Refer to it on your social media account. Or you are about to launch a new product or service? Arouse attention on Twitter or Facebook to get interested people to learn more about it. Keep clients up to date about upcoming events or industry related news on youtube. But with all these, keep in mind that your social media account is not just an advertising platform but foremost a communication tool. So keep your posts informative and interesting, avoid direct promotions.

Another benefit of being active in social media is the increase of your web presence. Today a single website is often not enough. To stay relevant for search engines and to get visibility a social media account is an important key to success.

To gain the highest benefit of social media, businesses have to stop seeing it as an advertising tool or as a possibility to attract leads, but as an opportunity to increase customer loyalty and to improve their image.

 

How can technology assist me in marketing my franchise?

Sunday, August 24th, 2014

The possibilities to reach your customers were never so varied. Besides the classical marketing media like magazines, billboards, or even large printings that they could order even in a website online. new technologies have become indispensable nowadays. Internet, social media, smartphones and customer relationship management – young entrepreneurs but also established franchisors can hardly keep up.

Internet based media like Twitter, Instagram and Facebook have become an essential part of the everyday life of your target group, especially younger ones. These mediums offer the possibility to compare prices and quality and to obtain an opinion. Use these media to inform people, customers and possible franchisees about your brand, present your product line and remain in people’s memory through consistent presence. Moreover, through smartphones and tablets the Internet medium has become location-independent and always available.

Furthermore, new technologies mean not only additional ways of marketing, but new technologies can be used to figure out what people want, what they like about your assortment and what you can improve upon. Not only that it can help you become aware of negative feedback instantaneously and in this way you can improve your customer’s satisfaction quicker.

However, because of the increasing dissemination of smartphones and tablets, more and more people expect the integration of new technologies in everyday life. You as franchisors should adjust to that, maybe by offering online coupons or the implementation of mobile ordering options. To give some examples, many restaurants already use digital menu boards that not only give customers an easier overview of the range, but make it easier to update the offering and prices. Also the use of IPads for self-checkout becomes more and more deployed, to reduce customers’ waiting time.

The employment of new media can also help you to lower costs. Direct contact with customers via social media reduces the spending on operating a call-in phone-service like they do with this BlueHost Black Friday Coupon 2016. Also market reach is simplified with the Internet, thus expansion can be less expensive and faster.

Promoting Your Business

Thursday, June 28th, 2012

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can’t refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for their business is take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a short list of just some small business marketing ideas using design to get you thinking about all of the different ways you can promote your business.

Different ways you can promote your business using design

  • Update your business cards.
  • Make your business card stand out from the rest.
  • Create or update your brochure.
  • Create a digital version of your brochure for your website.
  • Explore a website redesign.
  • Introduce yourself to other local business owners.
  • Launch a multi-piece direct mail campaign.
  • Include a clear and enticing call to action on every direct mail piece.
  • Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
  • Send past customers free samples and other incentives to regain their business.
  • Use stickers or magnets to advertise on your car.
  • Take out an ad in your local newspaper.
  • Advertise on Facebook.
  • Advertise on LinkedIn.
  • Use a sidewalk sign to promote your specials.
  • Create an email opt-in on your website or blog.
  • Create a coupon.
  • Send birthday cards to your clients.
  • Send Holiday greetings cards to your clients.
  • Donate branded prizes for local fundraisers.

Contact the best Houston divorce attorney here!

Social Media: What you might be missing out on

Thursday, August 5th, 2010
Social media have become highly accessible and highly effective e-marketing tools, and, nowadays, it pays to take advantage of these powerful and multifaceted resources.
Social media marketing should be a part of any effective integrated marketing communications plan as it has the potential to bring a huge amount of traffic and attention to your business,products, and services.
Here are 5 reasons why:
1. Access to a huge pool of potential customers.
The Internet has become the global meeting place and more people than ever are going online to access information and services, and to communicate. Facebook alone has over 500 million users. Social media has made it possible to connect with those users.
2. It’s Easy
Social media resource are usually designed to be user friendly, which means that sites and applications can be easily maintained and updated. It also means that almost anyone, whether they are 18 or 80 from Vancouver or Vienna, can have access to your business.
3. It involves low costs and high rewards.
Most sites are free and can help increase your revenues. Enough said!
4. Diversity
A great feature about many social media resources is that they can be linked together so that the same message can be presented through a variety of platforms. This can not only save you time, but it also ensures a consistent message. Your Twitter account, for example, can be connected to your Facebook page so that all you tweets will automatically be posted on your
message board. In addition, many sites also allow for the use of videos and photos, which makes for a truly multimedia marketing approach.
5. Real time market research
Sites such as Facebook, Twitter, and personal blogs are all about communicating and, as a result, they allow companies to conduct their own free market research by tapping into discussions about specific market places, products, services. On the flip side, it’s also possible to see who is having those discussions.