Posts Tagged ‘founders space’

Common Startup Marketing Mistakes on

Monday, October 22nd, 2012

A very common idea that founders generally have is that the more money you spend on marketing, the more customers you will have. However, the truth is that marketing is not just about burning through budgets to get customers. Read Karen’s article to avoid making the same mistakes in her experience working with startups: Common Startup Marketing Mistakes posted at

Smart Startups Sell Benefits, Not Features posted at

Wednesday, September 19th, 2012

When selling your products or services, it is important to inform people about what benefits your business can bring to them. However, it does not mean giving an intimate description of features or a complicated technical readout all at once. Find out more today from Karen’s Smart Startups Sell Benefits, Not Features! posted at