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  • How to create an effective direct mail campaign

    With the trend towards online and mobile marketing, direct mail has taken a backseat in today’s advertising strategies. Rightly? Definitely no, as direct mail campaign can be an effective, tangible but often underestimated advertising measure. Start with finding an engaging headline, one that triggers curiosity and convinces. People get overwhelmed with advertising and its promises…

  • Online marketing tactics – tips & tricks of the trade

    From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost…