Posts Tagged ‘instagram’

How to effectively use social media to promote your business

Wednesday, December 17th, 2014

Social media has made its way into today’s business world. The majority of companies, no matter which size, use one or more social media sites for its marketing, but hardly anyone is exploiting all of its potential. To benefit from social media marketing you have to invest time and effort. Post and period is the wrong way to succeed. You have to act, by posting, following and answering questions. Shortly said – be active.

Present your company and create a lasting relationship with your customers. Social media gives you the possibility to contact your clients directly and provide unique customer service. Listen to what people say about your company or products, reply to questions or complaints and show that customer care matters in your company.

Moreover, a social media presence contributes to drive traffic to your website. Maybe you operate a corporate blog? Refer to it on your social media account. Or you are about to launch a new product or service? Arouse attention on Twitter or Facebook to get interested people to learn more about it. Keep clients up to date about upcoming events or industry related news on youtube. But with all these, keep in mind that your social media account is not just an advertising platform but foremost a communication tool. So keep your posts informative and interesting, avoid direct promotions.

Another benefit of being active in social media is the increase of your web presence. Today a single website is often not enough. To stay relevant for search engines and to get visibility a social media account is an important key to success.

To gain the highest benefit of social media, businesses have to stop seeing it as an advertising tool or as a possibility to attract leads, but as an opportunity to increase customer loyalty and to improve their image.

 

How can technology assist me in marketing my franchise?

Sunday, August 24th, 2014

The possibilities to reach your customers were never so varied. Besides the classical marketing media like magazines, billboards, or even large printings that they could order even in a website online. new technologies have become indispensable nowadays. Internet, social media, smartphones and customer relationship management – young entrepreneurs but also established franchisors can hardly keep up.

Internet based media like Twitter, Instagram and Facebook have become an essential part of the everyday life of your target group, especially younger ones. These mediums offer the possibility to compare prices and quality and to obtain an opinion. Use these media to inform people, customers and possible franchisees about your brand, present your product line and remain in people’s memory through consistent presence. Moreover, through smartphones and tablets the Internet medium has become location-independent and always available.

Furthermore, new technologies mean not only additional ways of marketing, but new technologies can be used to figure out what people want, what they like about your assortment and what you can improve upon. Not only that it can help you become aware of negative feedback instantaneously and in this way you can improve your customer’s satisfaction quicker.

However, because of the increasing dissemination of smartphones and tablets, more and more people expect the integration of new technologies in everyday life. You as franchisors should adjust to that, maybe by offering online coupons or the implementation of mobile ordering options. To give some examples, many restaurants already use digital menu boards that not only give customers an easier overview of the range, but make it easier to update the offering and prices. Also the use of IPads for self-checkout becomes more and more deployed, to reduce customers’ waiting time.

The employment of new media can also help you to lower costs. Direct contact with customers via social media reduces the spending on operating a call-in phone-service like they do with this BlueHost Black Friday Coupon 2016. Also market reach is simplified with the Internet, thus expansion can be less expensive and faster.