Posts Tagged ‘internet’

Online marketing tactics – tips & tricks of the trade

Monday, January 19th, 2015

From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost diligent and dedicated!

 

Beginning with your website – an attractive design and appealing content are the first step to drawing interest and encouraging people to visit your site again. Convey the impression of value, give insights on your company and provide information your customers are looking for. Regarding your website, you should also take note of the increasing usage of mobile devices. Simplify the use of your website with mobile phone or tablets by providing a mobile version.

 

Furthermore, to ensure you reach your target group, you have to know what they are interested in, what they are looking for and with which medium you can reach them best. But no matter whether blog, e-newsletter or social media, your articles should be interesting, on-topic and posted regularly. According to studies, the use of pictures persuades more users to read your posts. If you write about topics related to your service or products provide links, to drive more traffic to your website. Arouse interest with catchy headlines. Make sure to keep them short but still expressive.

 

In addition, consider that today people often are overflowed with information, especially online. Nevertheless you want to get your customers to read your articles. The tactic hereby is to keep your information short. So called micro contents are easy and quick to read but still informative – tailored to people, who have no time to read long and wordy texts.

 

A further important aspect of online marketing is social media. Even though it can be very time consuming, to optimize your online marketing you have to take the time to set it up, complete and manage accounts in various media like LinkedIn, Twitter, Google+ or Facebook. Incomplete profiles and neglected accounts appear unprofessional so you might want to get youtube dislikes. Also, make sure to insert social buttons to your website, newsletters, email signatures, etc. to encourage your customers to share your articles.

 

Deploy social media to spot your customer’s demands. Ask them directly what they are looking for, what they would like to see improved upon, etc. Maybe you can even start a regular Q&A, where you can answer your client’s questions about your product or services. Revisit these topics in your blog and provide in this way exactly the information customers are looking for.

 

Smart online marketing offers various possibilities to promote your business successfully in the internet and is a perfect way to build up trust – and trust secures customers’ loyalty.

 

Canada’s businesses missing Internet opportunities

Tuesday, January 13th, 2015

The missing of a web and social media presence has an impact on your business. Why is running a website crucial for your competitiveness? And how important is your visibility for customer attraction? Read more in this insightful article from Business in Vancouver.

 

Interactive Media – presentation at Langara College Thursday March 22, 2012

Thursday, March 15th, 2012

On Thursday March 22, 2012 Karen will have a presentation about Interactive Media at the Langara College School of Management.

Internet, smart phone, video games, etc. have become a matter of course for our generation. How did they influence the advertising and marketing business? Karen will talk about the importance of the new media, the different forms, aspects and the effectiveness of interactive media.

http://www.langara.bc.ca/

Social Media: What you might be missing out on

Thursday, August 5th, 2010
Social media have become highly accessible and highly effective e-marketing tools, and, nowadays, it pays to take advantage of these powerful and multifaceted resources.
Social media marketing should be a part of any effective integrated marketing communications plan as it has the potential to bring a huge amount of traffic and attention to your business,products, and services.
Here are 5 reasons why:
1. Access to a huge pool of potential customers.
The Internet has become the global meeting place and more people than ever are going online to access information and services, and to communicate. Facebook alone has over 500 million users. Social media has made it possible to connect with those users.
2. It’s Easy
Social media resource are usually designed to be user friendly, which means that sites and applications can be easily maintained and updated. It also means that almost anyone, whether they are 18 or 80 from Vancouver or Vienna, can have access to your business.
3. It involves low costs and high rewards.
Most sites are free and can help increase your revenues. Enough said!
4. Diversity
A great feature about many social media resources is that they can be linked together so that the same message can be presented through a variety of platforms. This can not only save you time, but it also ensures a consistent message. Your Twitter account, for example, can be connected to your Facebook page so that all you tweets will automatically be posted on your
message board. In addition, many sites also allow for the use of videos and photos, which makes for a truly multimedia marketing approach.
5. Real time market research
Sites such as Facebook, Twitter, and personal blogs are all about communicating and, as a result, they allow companies to conduct their own free market research by tapping into discussions about specific market places, products, services. On the flip side, it’s also possible to see who is having those discussions.

Expensive Advertising is no Longer Necessary to Create a Successful Brand

Tuesday, March 16th, 2010

Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently.

http://www.busmanagement.com/news/newsbuilding-a-successful-brand/

Is online marketing always the best choice for advertising?

Thursday, October 29th, 2009

Not necessarily! The best option for advertising will ultimately depend on the target market you want to reach. For example, if you are trying to reach elderly with your products or services, a vast majority of them are probably not on the Internet which means your marketing will not be effective.