Posts Tagged ‘marketing consultant’

Three Simple Ways to Green your Marketing Business

Tuesday, April 13th, 2010

Three simple ways to green your marketing business: (c/o a BBB seminar I attended today on D.I.Y. Business Greening by Eco-audit.ca). The seminar was packed full of ideas, tips and strategies. Like other Marketers, I am guilty of printing materials out all the time.

1) office recycling in place

2) Print double-sided

3) Reduce document margins

If you’ve got some money to spend, start using Ecofont, it saves you ink http://www.ecofont.com/en.

Cool tool from Google: Public Data Explorer

Friday, April 9th, 2010

Google sure is making research and analysis easier and easier for Marketing Professionals. Less and less time spent on sifting through mountains of data and more time spent on analysis.

Go Google Go!

Here is a link to the cool tool: http://www.google.com/publicdata/home

Microsoft Ignite Event: Client to Cloud

Thursday, April 8th, 2010

Just finished up some work last week at the Client to Cloud Microsoft Energize IT Event. There was a great turnout.

It’s amazing how long the cloud technology has been out for but it is only until now it is starting to get some attention.

I love the way they describe it, from client to cloud :)

BBB: DIY-Business Greening Event

Tuesday, April 6th, 2010

The Better Business Bureau is putting on a DIY – Business Greening Meetup Event on April 13, 2010. I’ve signed up already! I hope this helps me in my journey to become a paperless office.  It’s going to be tough as a Marketer though.

Better Business Bureau Event Details can be found here:

http://www.meetup.com/Better-Business-Bureau-BC/calendar/13048012/

See you there!

Big Brands today that sold something else when they first started

Monday, April 5th, 2010

It’s always so inspiring to read the journeys of how businesses got to where they are today, especially the big names.

Who would have thought that Tiffany’s original core business was silverware.

Who would have thought that Nokia started out with the opening of a pulp mill.

These brands still remain at the top of our minds even though they had a rough start thanks to Marketing.

Happy Reading!

http://blogs.static.mentalfloss.com/blogs/archives/35163.html

Free Tradeshow Pass to F5 Expo for first 2000 registrants – April 7, 2010

Thursday, April 1st, 2010

F5 Tradeshow is all about social media, mobile, online marketing,

Hurry and register today before tickets run out: http://www.f5-expo.com/register.

Vancouver Convention Centre EAST WING, 999 Canada Place

I just got mine yesterday!

Thoughts on Globe 2010 Vancouver

Tuesday, March 30th, 2010

Just finished up a week of work at Globe 2010 Vancouver. Again, Globe 2010 was a huge success with 10000+ visitors in attendance.  I can only imagine how much preparation work  goes into organizing and marketing this conference.

There were  green and sustainable technologies presented by exhibitors from all over the world. Attendees were sure wowed. Dragon’s Den was onsite conducting auditions.  Lots of exciting stuff going on throughout the day that’s for sure.

Stay tuned for Globe 2012!

Welcome Karen Milde as Marketing Research and Intelligence Association Communications Chair

Monday, March 29th, 2010

Reframe Marketing is pleased to announce Karen Milde as BC’s Marketing Research and Intelligence Association (MRIA) Communications Chair.

The MRIA BC Chapter represents the interests of MRIA members in the province and coordinates educational, networking, social and speaker events for the benefit of its members, students and others with an interest in market research.

The BC Chapter board is drawn from ­ and is well connected to – all segments of the local market research industry, and its members are committed to supporting the profession in whatever ways they can.

For a list of upcoming events, please visit http://www.mria-arim.ca/BC/default.asp.

MRIA Vancouver March 25th Lunch and Learn Event: Privacy Risks in a Web 2.0 World.

Friday, March 19th, 2010

Topic:
From Social Engineering to Social Networking: Privacy Risks in a Web 2.0 World.

Speaker:
David W. Stark, CIPP,
President of MRIA, Vice President TNS Canada.

Topic Description:
Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public’s participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online panels that use social networking features need to address potential risks head on lest they or their panelists become victims of fraudsters’ schemes. In addition, Web 2.0 poses other challenges. Blogs, RSS news feeds, and the tell-all mentality of social networks make it increasingly difficult to protect sensitive concepts displayed in online surveys and keep client information confidential. This presentation reveals steps that researchers can take to mitigate all these risks.

Event Details:
Thursday March 25, 2010
Doors Open: 11:30
Lunch & Networking: 11:45 – 12:30
Speaker: 12:30 – 13:30
Q&A & More Networking: 13:30 – 14:00

Location:
Century House Restaurant & Bar
432 Richards Street – Downtown Vancouver

For more event information and to register, visit

http://www.mria-arim.ca/BC/Event-Mar25-10.asp

Top 20 Worst Cities for Credit Card Debt in the United States

Friday, March 19th, 2010

With the recession forcing more and more Americans to burden their credit cards with debt, it’s time to ask whether the increasing accrued costs are manageable, or are detrimentally impacting lives.

Unless you’ve had your head in the sand for a few years, you know times are hard. For those old enough to remember they aren’t Great Depression hard, but for most of us, poor economy, lack of opportunities and a loss of jobs equal a rolling snowball which carries with it exceeding pressure to find money we don’t have, and in turn means we turn to the plastic more than we would like.

And the numbers don’t lie. In the last decade, 22 million more Americans have got their hands on a credit card, bringing the figure to 181 million, up from 159 million in 2000. This doesn’t tell the whole story, as around half of the cardholders have more than one credit card, with 14 percent having up to ten credit cards, (yes you read that correctly, ten!) meaning the total number of credit cards in circulation in the U.S is estimated at around 1.5 billion. That means the potential for spending is gargantuan ($2.1 trillion in 2008 to be precise, up from 1.4 trillion in 2003) and in turn, the potential for crippling debt ($972 billion in 2008, up from less then $8 million in 1968).

Alarmingly, almost 15 percent of families have debt exceeding 40 percent of their income.

Read more here: http://www.usfst.com/news/Is-Credit-Card-debt-a-hindrance/

Hmmm, I wonder what Canada looks like?