Posts Tagged ‘marketing’

Advice on marketing your business story

Tuesday, February 24th, 2015

Marketing of most businesses concentrates on the promotion of products and services. Corporate design, web presence, folder, etc. should be distinctive and emphasize the uniqueness of a company. In fact, many of them do not think about the most unique of their business – their business story. Large companies and groups have already encountered it and promote their story in order to become more tangible. To be perceived as a person not as faceless company, is exactly the right way to stay in your customer’s mind.

 

Share your first steps as an entrepreneur. What has encouraged you to start a business? What inspires you? Give your customer an understanding about your values, your beliefs and the quality that distinguishes you. Build up trust in your team; trust in your company, your reliability, and the quality behind your products and services.

 

Talk about your successes. Show how you helped customers with their projects and how you even led demanding projects to success. Convey the impression that you are able to deal with challenges and that your customers can rely on you. Show that you care about them, that their benefits are of your utmost concern.

 

However, avoid exaggeration! To the contrary, also mention the failure and setbacks you experienced in the course of time. Failure belongs to entrepreneurship. To share them shows personality – to leave them out makes you implausible.

 

Furthermore, highlight your goals and vision. Let your customers take part in your plans. Businesses, which constantly develop and work on themselves show that they do not fear challenges and always strive to do their best.

 

Do not make the mistake to just talk about your products and services. Your clients want to hear YOUR story. Also, avoid too much technical jargon, which rather appears arrogant than competent.

 

The sharing of your personal business story gives you a distinguishing character. It brings your customers closer to your company and connects you “emotionally” with them.

 

December 2014 Newsletter

Monday, December 22nd, 2014

Dear Friends,

 

The year 2014 is slowly drawing to an end, so we want to take the chance to say thank you. Thank you for your trust and for giving us the possibility to help you to improve and succeed.

 

A new year is often viewed as a new start in business, as time for changes and improvement. The business world is fast moving, and so are business trends. That is why we regularly share our advice, tips and thoughts with you on our blog – for our clients, business friends and everyone who is interested in business, marketing and entrepreneurship.

 

The value of mentoring

The passing on of knowledge and supporting of the next generation is a valuable experience for the mentee as well as for the mentor. Mentoring – a way to give back to your community and a chance for your personal growth.
Read more…

 

Why the understanding of basic accounting is vital for running a successful business

An outstanding business idea is the foundation for your business; however it does not guarantee success. Being financially literate is just as important.
Read more…

 

Advice for newcomers

Considering entrepreneurship? Advice is helpful, but what is really crucial for your success? Why high expectations hinder rather than help, and why a lifelong learning is vital for your success.
Read more…

 

Help us make a better website, Reframe Marketing

A vision has taken shape. Our improved and more accessible website will soon be launched. For the final-touch we need now your feedback. What would you like to have improved? Suggestions and wishes are welcomed!
Just email them to info@reframemarketing.com
Read more…

 

Look forward to staying in touch!

 

How to effectively use social media to promote your business

Wednesday, December 17th, 2014

Social media has made its way into today’s business world. The majority of companies, no matter which size, use one or more social media sites for its marketing, but hardly anyone is exploiting all of its potential. To benefit from social media marketing you have to invest time and effort. Post and period is the wrong way to succeed. You have to act, by posting, following and answering questions. Shortly said – be active.

Present your company and create a lasting relationship with your customers. Social media gives you the possibility to contact your clients directly and provide unique customer service. Listen to what people say about your company or products, reply to questions or complaints and show that customer care matters in your company.

Moreover, a social media presence contributes to drive traffic to your website. Maybe you operate a corporate blog? Refer to it on your social media account. Or you are about to launch a new product or service? Arouse attention on Twitter or Facebook to get interested people to learn more about it. Keep clients up to date about upcoming events or industry related news on youtube. But with all these, keep in mind that your social media account is not just an advertising platform but foremost a communication tool. So keep your posts informative and interesting, avoid direct promotions.

Another benefit of being active in social media is the increase of your web presence. Today a single website is often not enough. To stay relevant for search engines and to get visibility a social media account is an important key to success.

To gain the highest benefit of social media, businesses have to stop seeing it as an advertising tool or as a possibility to attract leads, but as an opportunity to increase customer loyalty and to improve their image.

 

Become a storytelling master

Thursday, June 13th, 2013

Effective storytelling involves engaging the right people with you, your brand, and your services and products at the right time. Timing and audience are essential -if potential clients cannot hear you, you are wasting your time and money.


Capture the attention of your audience by personalizing your story so others can relate to you and your business. For example, telling a story about a mistake you made or a challenge you have had and how you solved it helps people relate through shared experiences.


When telling the story, use a confident, relaxed tone that shows you care about connecting with your audience. Adding a visual or two also helps effectively communicate your point and further engage your readers.

Thank you for visiting Reframe Marketing at 2013 Vancouver Franchise and Business Opportunities Show

Monday, April 29th, 2013

Exhibiting at the 2013 Vancouver Franchise and Business Opportunities Show was a great success. Thanks to all the visitors that dropped by Reframe Marketing’s booth. We enjoyed the opportunity to meet and talk with each and everyone of you. Also, Karen’s presentation on both  Saturday and Sunday, April 6-7 were full each time. Great thanks to all of you.

        

What’s in a Name? Naming Your Company on foundersspace.com

Thursday, April 11th, 2013

Naming your company can be a difficult task. Let Karen get you on the right track with her how-to article at Founders Space: http://www.foundersspace.com/marketing-pr/what%E2%80%99s-in-a-name-naming-your-company/

Creating a Brand that Lasts – Karen’s presentation for Langara College CS Computer Tech Meetup on Feb 22nd, 2013

Friday, March 1st, 2013

Karen and Abe are proud to have been guest speakers on branding for the Langara College CS Computer Tech Meetup on Friday. There were approximately 25-30 participants and Karen received great feedback!
   

Karen Milde, Langara College Instructor starting January 17th, 2013

Wednesday, January 16th, 2013

Karen will commence teaching at Langara College starting January 17, 2013. Karen looks forward to meeting students and sharing her digital marketing know how with them!

Developing a Customer Profile Helps with Selling on foundersspace.com

Tuesday, January 8th, 2013

Understanding what your customer needs and loves will definitely help you when doing marketing analysis or advertising. By developing a customer profile, you will have a list of targeted customers. Read Karen’s article on why every business should have an ideal customer profile: http://www.foundersspace.com/business/developing-a-customer-profile-helps-with-selling/

Giving is a way of saying thank you!

Thursday, December 27th, 2012

At the end of the year, we might want to review the year and be thankful for what we have. While saying thank you is the easiest way to express your appreciation, giving can go an even longer way. Check out Karen’s article on how her parents influenced her thoughts on giving and what she has done in terms of giving back. Perhaps you want to join her in giving now http://www.cybf.ca/2012/giving-way-of-saying-thank-you/