Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently.
http://www.busmanagement.com/news/newsbuilding-a-successful-brand/
Check out Reframe Marketing in this weekend’s Vancouver Sun!
International Women’s Day was held on March 8, 2010. I came across this article and it made me realize how lucky I was as a woman to be living where I am in the world.
http://www.cxo.eu.com/news/pay-highlighted-on-international-womens-day/
The recent economic recession shook up a lot of businesses all around the world. Some businesses had to shut down, some had to restructure, some had to quickly re-adjust what they were doing to survive.
They always say, we learn from our mistakes. Businesses need to keep in mind that all things that go up will eventually go down at some point, but by how much is always a good question. After this recession many businesses will bring in a Marketing Consultant to review their Marketing Budget and provide feedback on how they stack up, integrate marketing accountability into marketing programs, and develop a strategic marketing plan that accounts for recessionary times as to what the business will do.
The thing that frustrates Marketing Consultants most is businesses that spend a ton of money on marketing services like advertising and promotions. However, they then complain that they had lousy results and bring in a Marketing Consultant to fix it. At that point it’s too late, the money has already been spent. Businesses should learn to be more proactive and bring in the experts earlier on in the process, rather than during a crisis when the business could be at a point of no return. Next time you think about marketing, get some advice from a marketing expert on what would get you the most bang for the buck before you have nothing left to spend.
Curious how your marketing stacks up?
Looking for more profit?
Frustrated that your marketing is producing lousy results? In need of someone who uses experience and skills to provide recommendations and advice?
In need of someone who gathers information for analysis? In need of someone who is detached from the organization as a source of objectivity for analysis?
In need of someone to be your marketing department?
If YES to any of the above, contact a Marketing Consultant
It baffles me how much companies are willing to pay to have Tiger Woods associated with their products or services. Just goes to show how much branding can be worth if done correctly.
If not, this is something you can build on over time. Keep in the back of your mind all the time
What is your businesses area of difference?
Do your customers know what your difference is?
Ask your regular customers to point out what they think is different about your business
Focus on running your own race rather than focusing on your competitors
What is your moat?
This is what effective Marketing is all about.
Not necessarily! The best option for advertising will ultimately depend on the target market you want to reach. For example, if you are trying to reach elderly with your products or services, a vast majority of them are probably not on the Internet which means your marketing will not be effective.
If you look at allot of the most successful companies today (e.g. Google), deliberate marketing measures were taken to get to where they are now. This includes careful selection of corporate colours to represent the company image, careful selection of placement of text on webpages, development of marketing program measurement strategies etc..
Everything was done with an art and science combined. Just remember, don’t strip the strategy of its creativity and innovation. Balance, is ultimately what you want to achieve.
