Posts Tagged ‘mobile devices’

Is your website ready for mobile?

Tuesday, April 21st, 2015

This will affect your Google ranking very soon.
Have us optimize your website for mobile now.


You haven’t thought about a mobile friendly website yet? Well, now is the right time to consider it!


Google now has announced what marketers have already expected – after labels, which have marked mobile friendly websites in search results. Google is now taking the next step: The mobile friendliness of a website will become an additional ranking factor for mobile searches and hence will significantly influence search queries and their results. April 21st is set as the deadline for this major change! Considering the increasing usage of mobile devices and thus their influence in our online behaviour, it is time to react, in order to stay relevant in mobile searches!


As per experts like PracticeBloom, common things like small font, unsupported software (e.g. Flash), closely spaced links, or slow loading pages – these are just some of the points Google finds fault with. Avoid a possible loss of visitors and adjust your website with a responsive and properly configured website, adapted to every device.


Not sure if your website fulfills Google’s requirements? Reframe Marketing can help you get the most out of your mobile online presence and help build you a dynamic mobile website that will meet all criteria of mobile friendliness.


Improve your ranking, enhance your relevance and increase your website traffic!


Contact us today for a free consultation and find out if your website is mobile enough for Google’s ranking changes!

If your business is ready for mobile, it should also be ready for optimal customer service. offers the best customer experience optimization on the market. Boost your business productivity while keeping your customers happy, contact Squelch today!


Read more about the upcoming changes in Google’s Webmaster Central Blog


April 2015 Newsletter: Sort through, Dust off, Add new

Tuesday, April 7th, 2015

Dear Friends,

It is time for spring-cleaning in your marketing! Here are some tips and suggestions on what you should consider for your marketing in 2015 and some simple steps to easily boost your marketing success.

Sort through

Data of customers, suppliers, products and processes – the importance of data analysis is increasing rapidly for small and medium-sized businesses. So it is time to get a good grasp on your business data, evaluate your company’s figures and draw new conclusions.

The understanding of business relevant information and the recognition of patterns enable you to draw exact inferences and make the right decisions for your company. With the information you can not only increase your customer attraction and improve your market position, but make your whole business process more efficient.

Read more about the importance of data analysis and on how we can help!

Dust off

Take your time to evaluate ongoing advertising measures. Are they current? From websites to marketing documents, Sodapdf where you can save them etc. – all these materials need a brushing up from time to time.

Start with your marketing materials layout! Does it look fresh and representative of the company? Or is it time for a redesign? What about the content? From the launch of a new product or changes in your company – verify that your company is looking the way it should. An up to date look alongside up to date content is most important for effective marketing. So, do not postpone any longer – take your time to clean up!

Read more about how we can help!

Add new

The importance of mobile devices is increasing rapidly. From browsing the internet, checking of emails to online shopping – our smartphone turns more and more into our personal assistant and will step by step replace our computers. Time to talk about mobile marketing!

Is my website mobile friendly – which means a simple page structure, easy navigation and quick to the point content? Are the social media buttons optimized for mobile devices to facilitate the sharing of your content? Is the design of your e-newsletter mobile friendly to avoid annoying zooming or a mixed up layout? Mobile marketing has become essential for effective marketing, not only to improve your online marketing and to expand your target group but also to stay relevant for search engines. Are you prepared for this key element of marketing?

Read more about the increasing need of mobile marketing and on how we can help!

Look forward to staying in touch!

Canadians now use mobile more than computers

Wednesday, April 1st, 2015

The usage of mobile devices is increasing constantly. According to a survey smartphones and tablets have already overtaken computers so the sell of phones have become a popular, and people are buying their phones from different places since smartphones have become a real need for everyone to enjoy a social life and different Apps, and you can even go and buy used phones at a local computer shop to find more affordable phones to purchase. This sets the trend for businesses! Apps, interactions with companies and also online shopping via mobile devices will become more and more important in the coming years. Mobile-friendliness is the key here!

Fоr thе first tіmе in іntеrnеt hіѕtоrу, mobile wеb browsing hаѕ ѕurраѕѕеd thаt of desktop соmрutеrѕ lаѕt уеаr. StаtCоuntеr, a Dublіn-bаѕеd rеѕеаrсh company specializing іn wеb traffic аnаlуtісѕ, rероrtеd іn lаtе Oсtоbеr 2016 thаt 51.3% оf wеb раgеѕ wеrе loaded оn mоbіlе dеvісеѕ while 48.7% оf web раgеѕ wеrе ассеѕѕеd through dеѕktор computers. In other parts оf the world, thеrе hаѕn’t been аnу trаnѕіtіоn bеtwееn thе two рlаtfоrmѕ аѕ thеrе аrе fеwеr people whо own desktop computers compared tо mobile dеvісеѕ.

Whеthеr іt is a new client аѕkіng аbоut a раrtісulаr рrоduсt оr аn еmрlоуее nееdіng tо rеlау urgent information tо his оr hеr со-wоrkеrѕ or еvеn роtеntіаl clients, hаvіng thе аbіlіtу tо соnѕtаntlу соmmunісаtе through thе mоbіlе phone саn hеlр rеѕоlvе іѕѕuеѕ mоrе ԛuісklу bеfоrе thеу еvеn bесоmе a bіggеr рrоblеm. Bу асtіng ԛuісklу tо customer issues, you can guаrаntее bеttеr feedback tоо.

What impact will this have on your business and what should be considered – read the complete article at Canadian’s Internet:

Online marketing tactics – tips & tricks of the trade

Monday, January 19th, 2015

From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost diligent and dedicated!


Beginning with your website – an attractive design and appealing content are the first step to drawing interest and encouraging people to visit your site again. Convey the impression of value, give insights on your company and provide information your customers are looking for. Regarding your website, you should also take note of the increasing usage of mobile devices. Simplify the use of your website with mobile phone or tablets by providing a mobile version.


Furthermore, to ensure you reach your target group, you have to know what they are interested in, what they are looking for and with which medium you can reach them best. But no matter whether blog, e-newsletter or social media, your articles should be interesting, on-topic and posted regularly. According to studies, the use of pictures persuades more users to read your posts. If you write about topics related to your service or products provide links, to drive more traffic to your website. Arouse interest with catchy headlines. Make sure to keep them short but still expressive.


In addition, consider that today people often are overflowed with information, especially online. Nevertheless you want to get your customers to read your articles. The tactic hereby is to keep your information short. So called micro contents are easy and quick to read but still informative – tailored to people, who have no time to read long and wordy texts.


A further important aspect of online marketing is social media. Even though it can be very time consuming, to optimize your online marketing you have to take the time to set it up, complete and manage accounts in various media like LinkedIn, Twitter, Google+ or Facebook. Incomplete profiles and neglected accounts appear unprofessional so you might want to get youtube dislikes. Also, make sure to insert social buttons to your website, newsletters, email signatures, etc. to encourage your customers to share your articles.


Deploy social media to spot your customer’s demands. Ask them directly what they are looking for, what they would like to see improved upon, etc. Maybe you can even start a regular Q&A, where you can answer your client’s questions about your product or services. Revisit these topics in your blog and provide in this way exactly the information customers are looking for.


Smart online marketing offers various possibilities to promote your business successfully in the internet and is a perfect way to build up trust – and trust secures customers’ loyalty.