Posts Tagged ‘online shop’

Building a website, how to do it properly

Monday, September 21st, 2015

A website is essential in today’s business world, whether you are selling online or not. In a way, it is kind of your online business card. So it has to convince at first glance. You are thinking of a redesign or even to start to build a website? Here are some tips to get started!

 

First of all – determine what you want to achieve with your website. What is its purpose? Do you want to provide information about your products and services? Do you want to present your company? Do you plan to provide relevant information to your visitors about the industry, product developments, etc. Or is it an online shop you are working on? When you know what you want to do with your website, you can go ahead and choose your web content management software. From WordPress to Joomla!, etc. – there are plenty of choices, many of them even free. Research will point out the various advantages they offer and choose the one that fits your needs best.

 

When you’re ready, choose your domain name and register. If possible, your domain should include your company’s name. For search engines it can also be a benefit if you include a word (for example of your service, product, industry, etc.) your customers will search for. Furthermore, make sure your domain is unique – you don’t want your customers to end up on the wrong website!

 

As next step, start to work on your content and on the structure your website will have. You want to set the number of pages and content before you start with the design. Make sure that your navigation is clear, so that your visitors don’t get confused or even frustrated if they cannot find what they are looking for. The development of your content, however, is probably the most challenging part. Engaging, informative and compelling – that is, what your website’s content should be. You want to keep your visitors on your site, to encourage them to find out more about you and your offer. Provide info about yourself – Who are you? What is your background? What does your company stand for? Furthermore, point out the benefits your company offers for your customers. Present your products and services. Also include testimonials to convey trustworthiness. Most important, do not forget to include a contact page to let your customer know how, when and where they can find you. Include all contact data, links to social media sites, your opening hours, etc.

 

With these steps, you set the basis for a successful launch of your website. So, do not wait any longer, get your website started.Or you can use a orange county website design agency to get you started quicker.

 

Why there is a need to shift business plans occasionally

Tuesday, January 27th, 2015

Flexibility is of pivotal importance to run a successful and competitive business. Although a thorough business plan is valuable, not everything can be planned. Changes in your business also changes your plans, whether financial or strategic.

 

Competitors, target group, the market and the financial world are difficult to assess, so you will find that not everything works out according to your thoughts when you first start out. Do not stick to your plans but constantly think about possibilities to improve, from your products to your business processes. Customer requests shall set precedence for change. This is why it is always necessary to adjust your product offerings based on profitability and customer demand.

 

Furthermore, your sales channels are likely to change. Even if you first focus on direct sales, you might eventually consider alternatives. Intermediaries, online shops, etc. the ways of distributions are manifold and help to capture new markets. In this way even small businesses, which former marketed locally, now have the chance to distribute nationwide, or even internationally.

 

This leads me to talk about international business. Exchange rates affect your business, but can hardly be calculated. Working internationally means often having to deal with several currencies. Supplies are purchased from one country, equipment from another and also a part of your sales are international. This has influence on your costs and revenues and naturally also affects your plans.

 

In addition, your marketing plan has to be adapted regularly, as marketing offers continually new capabilities. Your target group changes as well. Take into consideration to stay on top of your market. Adjust your budget accordingly and your business plan should only be a guideline.

 

The joining of a new partner also brings along changes. Targets may shift, new business and financial opportunities. As the business world constantly alters, so will your competitors. Innovative ideas and a larger set of competitors can bring on new challenges if you are not open to change.

 

A business plan is useful and necessary to guide you. But in order to stay competitive in our fast moving world your business has to change and adapt constantly.