Posts Tagged ‘plan’

Effective Marketing

Friday, August 20th, 2010
I was reading an article the other day that mentioned some important considerations for developing an effective strategy, and I just thought I’d quickly share them, I also suggest people to read the Guide to Online Marketing for Beginners.

Image result for marketing

Determine the level of marketing you need. This can depend on:

  • The size of your company.
  • Where your company is in its life cycle (for example, starting up, growing, maturing, declining).
  • Whether you are making strategic decisions about the company’s entire product portfolio, a particular product line, or just one product.
  • How much marketing strategy formulation you have done in the past.

Use a structured process:

  • Do some front-end preparation to save you time and money.
  • Develop a clear, structured, well-thought-out process to keep the focus, ensure the consistent use of information, and streamline decision-making.

It also important to remember that your marketing strategy formulation is not the beginning of the process, it’s the end. That’s why it’s important to do your research:

  • Draft an outline of your plan.
  • Collect comprehensive, accurate, and current information about your market, customers, competitors, and partners.

Finally, avoid common marketing mistakes by doing following and don’t forget to check the kingkong com au review to get much more help.

  • Collecting ample marketing information before you begin formulating a strategy.
  • Not involving too many people in the process of formulating a strategy. Focus on decision-makers and knowledge experts.
  • Referring to your completed marketing strategy often, and update it as necessary. It needs to be a living document.

Planning Your Marketing: Why Plan?

Thursday, May 6th, 2010

Get in the habit of creating a plan for every marketing activity you decide to implement even if you already have an overall marketing plan in place. Writing it down forces you to research and gather information, which helps you make better informed decisions as opposed to assumptions.  This plan helps you measure the success of the implementation. Planning your marketing helps you drill down on the details that you may have missed out on without some planning. Not only that, it helps with delegating tasks as well if you become overwhelmed.

Planning is what distinguishes a successful marketer from an unsuccessful marketer.