Posts Tagged ‘recession’

Marketing Power

Wednesday, August 25th, 2010
Most businesses usually cut back on spending during a recession or economic downturn.  However, Rosabeth Moss Kanter, Harvard professor and the author of Confidence and SuperCorp, argues that this is exactly the time when companies should take advantage of the power of marketing.

Here are a few of her suggestions:

1. Increase customer contact and communication. Customers will know you care, you will be better informed, staff will feel more involved, and unexpected opportunities might arise.

2. Start looking for new markets now. Companies dependent on a few large customers are particularly vulnerable to changes in their customers’ fortunes, but all companies need the flexibility to move quickly into promising markets. In uncertain times, managers should increase efforts to identify additional uses for company products and additional sources of customers for the future.

3. Stick with your values. There is always a temptation to cut corners when times are tough. Reminders about company values can reinforce solidarity and increase the confidence that customers have in the company.

Top 20 Worst Cities for Credit Card Debt in the United States

Friday, March 19th, 2010

With the recession forcing more and more Americans to burden their credit cards with debt, it’s time to ask whether the increasing accrued costs are manageable, or are detrimentally impacting lives.

Unless you’ve had your head in the sand for a few years, you know times are hard. For those old enough to remember they aren’t Great Depression hard, but for most of us, poor economy, lack of opportunities and a loss of jobs equal a rolling snowball which carries with it exceeding pressure to find money we don’t have, and in turn means we turn to the plastic more than we would like.

And the numbers don’t lie. In the last decade, 22 million more Americans have got their hands on a credit card, bringing the figure to 181 million, up from 159 million in 2000. This doesn’t tell the whole story, as around half of the cardholders have more than one credit card, with 14 percent having up to ten credit cards, (yes you read that correctly, ten!) meaning the total number of credit cards in circulation in the U.S is estimated at around 1.5 billion. That means the potential for spending is gargantuan ($2.1 trillion in 2008 to be precise, up from 1.4 trillion in 2003) and in turn, the potential for crippling debt ($972 billion in 2008, up from less then $8 million in 1968).

Alarmingly, almost 15 percent of families have debt exceeding 40 percent of their income.

Read more here: http://www.usfst.com/news/Is-Credit-Card-debt-a-hindrance/

Hmmm, I wonder what Canada looks like?

Re-Evaluating your Marketing Strategy After a Recession

Tuesday, March 2nd, 2010

The recent economic recession shook up a lot of businesses all around the world. Some businesses had to shut down, some had to restructure, some had to quickly re-adjust what they were doing to survive.

They always say, we learn from our mistakes. Businesses need to keep in mind that all things that go up will eventually go down at some point, but by how much is always a good question. After this recession many businesses will bring in a Marketing Consultant to review their Marketing Budget and provide feedback on how they stack up, integrate marketing accountability into marketing programs, and develop a strategic marketing plan that accounts for recessionary times as to what the business will do.

The thing that frustrates Marketing Consultants most is businesses that spend a ton of money on marketing services like advertising and promotions. However, they then complain that they had lousy results and bring in a Marketing Consultant to fix it. At that point it’s too late, the money has already been spent. Businesses should learn to be more proactive and bring in the experts earlier on in the process, rather than during a crisis when the business could be at a point of no return. Next time you think about marketing, get some advice from a marketing expert on what would get you the most bang for the buck before you have nothing left to spend.