Posts Tagged ‘relationship marketing secrets’

December 2015 Newsletter: Marketing tips you should take into consideration in 2016

Sunday, December 27th, 2015

Dear friends,

 

What has happened on our blog lately? Over the last few weeks we have shared some interesting articles regarding marketing issues. Did you miss one? Let yourself be inspired and learn about some techniques that might not have been considered before, but perhaps should be in 2016. You still have some pending questions? We are looking forward to advising you on matters regarding marketing.

 

How to set your marketing budget

How much should be spent on marketing? A question many business owners are asking themselves. But, how to calculate? What factors should be taken in consideration? And does a large budget automatically mean more marketing success?

Read more on our blog

 

Relationship marketing secrets

To build up a long-term relationship with your customers has become essential in today’s business world. But how do you gain your customer’s trust? Find out why communication and social media are the key to success and what else should be considered for an effective and successful relationship marketing.

Read more on our blog

 

Musts for selecting an email service provider

Compelling content and an eye-catching design are most important for an effective email marketing campaign? True! But, at least as important is the right email service provider! Which features should it provide? How important is the delivery rate? And what about the costs?

Read more on our blog

 

Happy holiday season from Reframe Marketing

Due to the hustle and bustle of the daily routine there is often too little time to say thank you. We would now like to take the opportunity to say a BIG thank you and wish you all a prosperous new year. Wishing you all a happy holiday season and are looking forward to connecting with you in the new year.

 

Look forward to staying in touch!

 

Relationship marketing secrets

Wednesday, October 21st, 2015

The relationship between customers and businesses has changed over the past years. While traditional marketing has mainly focused on products and prices, relationship marketing has now become an integral part in marketing strategies. The focus lies now on building up long-term relationships with customers. Businesses interact and communicate directly with buyers and build in this way trust in their brand, product and services.

 

A key element to get in direct contact with your customers and to build up a long lasting relationship is of course through social media. However, relationship marketing is not all about collecting likes and followers, but communication. Start relevant conversations and involve your customers in this way. Post useful and informative articles, instead of advertising posts. Communication instead of promotion is the key!

 

Furthermore, relationship marketing does not focus on what do you sell, but on how you can help your customers. Do not focus on your business but on the benefits for your customers, on what you can do for them. Additionally, to build up trust, to build up a relationship you have to know who they are and how to address them. However, do not assume that your strategy is suitable for everyone. Gender, age, cultural background – your customers are individuals, so adapt your communication.

 

Relationship marketing, however, should benefit both sides – customers and businesses. While customers benefit from better customer care, customized products and services, businesses gain an edge from the ideas and suggestions of customers. Find out what you can improve, what your customers need and get inspiration from their creativity. This is the key for successful relationship marketing and the foundation for a lifelong customer relationship.