Posts Tagged ‘return on investment’

Reframe Marketing Summer Tidbits Newsletter is here!

Friday, July 13th, 2012

Check out our latest company newsletter, full of tips and advice on how to achieve effective marketing and marketing return on investment.

View and subscribe to the newsletter here:

First Impressions are Key to Business Success

Monday, May 3rd, 2010

First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more…

Your marketing will be effective with a professional image and thus provide you with a return on investment (ROI).

How many of you work to continue to improve this on a daily basis for your business? What do you do to keep these types of matters at the top of your staff’s minds? When was the last time you had your customers provide you with feedback on your businesses appearance?

Using Marketing ROI

Friday, September 18th, 2009

Marketing ROI (return on investment) is the latest buzzword in the marketing and advertising community, but the part that bothers me most about it is the fact that it is not being used correctly. Businesses and Marketers are demanding good metrics at all times on their advertising short and long term to see if they are making an effective marketing investment or not.

Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested]  a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions (e.g. Nike, McD’s), an intangible asset.

To prevent the wrong usage of Marketing ROI, try and use the terms ‘return’, ‘short, and long term return’ accordingly.