Posts Tagged ‘technology’

How can technology assist me in marketing my franchise?

Sunday, August 24th, 2014

The possibilities to reach your customers were never so varied. Besides the classical marketing media like magazines, billboards, etc. new technologies have become indispensable nowadays. Internet, social media, smartphones and customer relationship management – young entrepreneurs but also established franchisors can hardly keep up.

Internet based media like Twitter, Instagram and Facebook have become an essential part of the everyday life of your target group, especially younger ones. These mediums offer the possibility to compare prices and quality and to obtain an opinion. Use these media to inform people, customers and possible franchisees about your brand, present your product line and remain in people’s memory through consistent presence. Moreover, through smartphones and tablets the Internet medium has become location-independent and always available.

Furthermore, new technologies mean not only additional ways of marketing, but new technologies can be used to figure out what people want, what they like about your assortment and what you can improve upon. Not only that it can help you become aware of negative feedback instantaneously and in this way you can improve your customer’s satisfaction quicker.

However, because of the increasing dissemination of smartphones and tablets, more and more people expect the integration of new technologies in everyday life. You as franchisors should adjust to that, maybe by offering online coupons or the implementation of mobile ordering options. To give some examples, many restaurants already use digital menu boards that not only give customers an easier overview of the range, but make it easier to update the offering and prices. Also the use of IPads for self-checkout becomes more and more deployed, to reduce customers’ waiting time.

The employment of new media can also help you to lower costs. Direct contact with customers via social media reduces the spending on operating a call-in phone-service like they do with this BlueHost Black Friday Coupon 2016. Also market reach is simplified with the Internet, thus expansion can be less expensive and faster.


Reframe Marketing at GROW Conference

Thursday, August 22nd, 2013

Karen was fortunate this year to be selected for volunteering at the Grow Conference which took place on August 14-15, 2013. GROW is about the future of innovation, growth and entrepreneurship. It is a curated environment that brings together technology pioneers, founders, executives, influencers and investors who are passionate about identifying problems worth solving.

Karen had a fabulous time connecting with old and new faces and learned lots attending a variety of different sessions. The biggest take away she got from the conference is ‘Iterate, Iterate, Iterate and listen to the voice of the customer’.

NEW RUN! Vancouver CEO Ladies Lunch Run at Stanley Park @ 12PM Tuesday July 23rd, 2013

Thursday, July 18th, 2013

We are going to have a lunch run at 12:00 pm on Tuesday July 23rd. We will run for 45 minutes at a reasonable pace. See route and RSVP here:

Karen Milde Acceptance to TechWomen 2013

Wednesday, May 1st, 2013


May 1st, 2013

Vancouver, BC– Karen Milde, CEO and Co-Founder of Reframe Marketing, has been accepted as one of 21 participants in TechWomen 2013. Karen will participate in this program from May 13th to 16th in Silicon Valley, California.

TechWomen 2013 is organized by the Consulate General of Canada San Francisco & Palo Alto. The TechWomen Canada program aims to connect and support Canadian women in the technology sector to their peers in Silicon Valley. This outreach initiative will expose the Canadian women to the impact and high growth culture of the Valley, which they can use to enhance the growth of their technology companies. Each participant will have the unique chance to explore business opportunities in one of the biggest Information Communication Technology (ICT) clusters in the world, the Silicon Valley.

Congratulations Karen for this well-earned opportunity.

To learn more please contact:

Reframe Marketing


How connected should you be?

Thursday, May 31st, 2012

Good communication helps relationships. Staying connected with your employees or customers is essential to your business. It is also necessary to stay current with new technology. But how connected should you be? Read Karen’s article here:

Microsoft Ignite Event: Client to Cloud

Thursday, April 8th, 2010

Just finished up some work last week at the Client to Cloud Microsoft Energize IT Event. There was a great turnout.

It’s amazing how long the cloud technology has been out for but it is only until now it is starting to get some attention.

I love the way they describe it, from client to cloud 🙂