Posts Tagged ‘traffic to website’

Online marketing tactics – tips & tricks of the trade

Monday, January 19th, 2015

From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost diligent and dedicated!

 

Beginning with your website – an attractive design and appealing content are the first step to drawing interest and encouraging people to visit your site again. Convey the impression of value, give insights on your company and provide information your customers are looking for. Regarding your website, you should also take note of the increasing usage of mobile devices. Simplify the use of your website with mobile phone or tablets by providing a mobile version.

 

Furthermore, to ensure you reach your target group, you have to know what they are interested in, what they are looking for and with which medium you can reach them best. But no matter whether blog, e-newsletter or social media, your articles should be interesting, on-topic and posted regularly. According to studies, the use of pictures persuades more users to read your posts. If you write about topics related to your service or products provide links, to drive more traffic to your website. Arouse interest with catchy headlines. Make sure to keep them short but still expressive.

 

In addition, consider that today people often are overflowed with information, especially online. Nevertheless you want to get your customers to read your articles. The tactic hereby is to keep your information short. So called micro contents are easy and quick to read but still informative – tailored to people, who have no time to read long and wordy texts.

 

A further important aspect of online marketing is social media. Even though it can be very time consuming, to optimize your online marketing you have to take the time to set it up, complete and manage accounts in various media like LinkedIn, Twitter, Google+ or Facebook. Incomplete profiles and neglected accounts appear unprofessional so you might want to get youtube dislikes. Also, make sure to insert social buttons to your website, newsletters, email signatures, etc. to encourage your customers to share your articles.

 

Deploy social media to spot your customer’s demands. Ask them directly what they are looking for, what they would like to see improved upon, etc. Maybe you can even start a regular Q&A, where you can answer your client’s questions about your product or services. Revisit these topics in your blog and provide in this way exactly the information customers are looking for.

 

Smart online marketing offers various possibilities to promote your business successfully in the internet and is a perfect way to build up trust – and trust secures customers’ loyalty.

 

How to effectively use social media to promote your business

Wednesday, December 17th, 2014

Social media has made its way into today’s business world. The majority of companies, no matter which size, use one or more social media sites for its marketing, but hardly anyone is exploiting all of its potential. To benefit from social media marketing you have to invest time and effort. Post and period is the wrong way to succeed. You have to act, by posting, following and answering questions. Shortly said – be active.

Present your company and create a lasting relationship with your customers. Social media gives you the possibility to contact your clients directly and provide unique customer service. Listen to what people say about your company or products, reply to questions or complaints and show that customer care matters in your company.

Moreover, a social media presence contributes to drive traffic to your website. Maybe you operate a corporate blog? Refer to it on your social media account. Or you are about to launch a new product or service? Arouse attention on Twitter or Facebook to get interested people to learn more about it. Keep clients up to date about upcoming events or industry related news on youtube. But with all these, keep in mind that your social media account is not just an advertising platform but foremost a communication tool. So keep your posts informative and interesting, avoid direct promotions.

Another benefit of being active in social media is the increase of your web presence. Today a single website is often not enough. To stay relevant for search engines and to get visibility a social media account is an important key to success.

To gain the highest benefit of social media, businesses have to stop seeing it as an advertising tool or as a possibility to attract leads, but as an opportunity to increase customer loyalty and to improve their image.