Posts Tagged ‘website’

How to set your marketing budget

Monday, October 5th, 2015

How much should be spent on marketing? While large enterprises have a larger budget available, small businesses are faced with the challenge of how much they should invest in their marketing. But, how to determine this? Well, there is no benchmark as this depends on various factors. How fast do you want to grow? In which industry are you in? What about your competitors? How much do they invest in their marketing?

 

One way to set your marketing budget is by calculating as a percentage of your revenue. But here again – there is no general rule. You want to hold your market share? You will probably spend about 10-15% of your revenue in your marketing. You want to expand or increase your visibility? Start to invest 20% in your marketing measures. Obviously this variant is a bit arbitrary. Your competitors, your industry, the market pressure – there are many factors you have to take into consideration.

 

Another way to set your budget is by determining your marketing goals. You want to acquire new customers? Develop your strategy and adapt your budget to your plan. You are launching a new product or capturing a new market? Adapt your budget and increase your marketing accordingly! However, be realistic about your possibilities.

 

Today’s marketing world offers plenty of possibilities – from website, social media to print ads, direct mail campaigns, etc. And while some of them are more cost effective than others, many measures require a fixed budget to implement them effectively. A long term marketing plan, should not be perceived as an expense, but more as an investment.

 

Canada’s businesses missing Internet opportunities

Tuesday, January 13th, 2015

The missing of a web and social media presence has an impact on your business. Why is running a website crucial for your competitiveness? And how important is your visibility for customer attraction? Read more in this insightful article from Business in Vancouver.

 

Promoting Your Business

Thursday, June 28th, 2012

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can’t refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for their business is take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a short list of just some small business marketing ideas using design to get you thinking about all of the different ways you can promote your business.

Different ways you can promote your business using design

  • Update your business cards.
  • Make your business card stand out from the rest.
  • Create or update your brochure.
  • Create a digital version of your brochure for your website.
  • Explore a website redesign.
  • Introduce yourself to other local business owners.
  • Launch a multi-piece direct mail campaign.
  • Include a clear and enticing call to action on every direct mail piece.
  • Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
  • Send past customers free samples and other incentives to regain their business.
  • Use stickers or magnets to advertise on your car.
  • Take out an ad in your local newspaper.
  • Advertise on Facebook.
  • Advertise on LinkedIn.
  • Use a sidewalk sign to promote your specials.
  • Create an email opt-in on your website or blog.
  • Create a coupon.
  • Send birthday cards to your clients.
  • Send Holiday greetings cards to your clients.
  • Donate branded prizes for local fundraisers.

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